LANGUAGE AND Unit 1

COMMUNICATION
 WHAT IS COMMUNICATION?

Communication is the process of

exchanging thoughts, ideas, facts, emotions
and opinions between two or more the two
persons. In other words, communication is
the process of transmitting and receiving
verbal and non-verbal messages (Gupta,
2018).
 COMMUNICATION MAY BE
CLASSIFIED ACCORDING TO:

1. Communication Mode

a. Verbal - Non-Verbal Communication

b. Visual Communication
 COMMUNICATION MAY BE
CLASSIFIED ACCORDING TO:
2. Context
a. Intrapersonal
b. Interpersonal
c. Extended
d. Organizational Communication
1. Formal Structure
a. Downward Communication
b. Upward Communication
c. Horizontal Communication
d. Crosswise Communication
2. Informal Structure
e. Intercultural Communication
 COMMUNICATION MAY BE
CLASSIFIED ACCORDING TO:

3. Purpose and Style

a. Formal Communication

b. Informal Communication
 COMMUNICATION MODEL

Aristotle’s Communication Model

 COMMUNICATION MODEL

Laswell’s Communication Model

 COMMUNICATION MODEL

Shannon-Weaver’s Communication Model

 COMMUNICATION MODEL

David Berlo’s Communication Model

 GENERAL PRINCIPLES OF
EFFECTIVE COMMUNICATION

1. Know your purpose in communication

2. Know your audience
3. Know your topic
4. Adjust your speech or writing to the
context of the situation
5. Work on the feedback give to you
PRINCIPLES OF EFFECTIVE ORAL
COMMUNICATION

1. Be clear with your purpose

2. Be complete with the message you deliver
3. Be concise
4. Be natural with your delivery
5. Be specific and timely with your feedback
 PRINCIPLES OF EFFECTIVE
WRITTEN COMMUNICATION: THE 7CS

1. Be clear
2. Be concise
3. Be concrete
4. Be correct
5. Be coherent
6. Be complete
7. Be corteous
 ETHICS OF COMMUNICATION

Communication ethics emphasizes that

morals influence the behavior of an
individual, group, or organization thereby
affecting their communication
Observing a code of ethics is essential
as it determines the kind of behavior that is
proper and desirable over one that is
displeasing and offensive
 ETHICS OF COMMUNICATION

Be guided by the following to achieve ethical

communication:
1. Establish an effective value system that will pave
the way for the development of your integrity as a
person
2. Provide complete and accurate information
3. Disclose vital information adequately and
appropriately