PRESENTATION ON

SOCIAL NETWORKING

PRESENTED BY
ARPIT SHUKLA
i. Title of the Project
ii. Introduction
iii.Objective of the Study
iv. Literature Analysis
v. Methodology
vi. Data Analysis
vii.Result and Discussion
viii.Findings and Conclusion
ix. Further scope of Investigation
 INTRODUCTION
Social networking is the grouping of individuals into specific groups,
like small rural communities or a neighborhood subdivision, if you
will. Although social networking is possible in person, especially
in the workplace, universities, and high schools, it is most popular
online.

When it comes to online social networking, websites are commonly

used. These websites are known as social sites. Social
networking websites function like an online community of internet
users. Depending on the website in question, many of these
online community members share common interests in hobbies,
religion, politics and alternative lifestyles. Once you are granted
access to a social networking website you can begin to socialize.
This socialization may include reading the profile pages of other
members and possibly even contacting them.
 What is Social Networking ?
A SOCIAL NETWORK IS A SOCIAL STRUCTURE MADE
OF NODES (WHICH ARE GENERALLY INDIVIDUALS OR
ORGANISATIONS) THAT ARE TIED BY ONE OR MORE
SPECIFIC TYPES OF INTER-DEPENDENCY , SUCH AS
VALUES ,VISION
,IDEAS,FRIENDSHIP,KINSHIP,DISLIKE,
TALKS,CONFLICT ,TRADE ETC.
 Objective of the study
Social networking sites are not only for you to
communicate or interact with other people globally
but, this is also one effective way for business
promotion. A lot of business minded people these
days are now doing business online and use these
social networking sites to respond to customer
queries. It isn't just a social media site used to
socialize with your friends but also, represents a
huge pool of information from day to day living.
Social network analysis (SNA) is the
methodical analysis of social networks. Social
network analysis views social relationship in
terms of network theory , consisting of nodes
(representing individual actors within the
network) and ties (which represent relationships
between the individuals, such as friendship,
kinship, organizational position, etc.) These
networks are often depicted in a social network
diagram, where nodes are represented as points
and ties are represented as lines.
Social network analysis has emerged as a key
technique in modern sociology.
 Types of Social Networks
Goal: carrier and Goal: matchmaking, Goal: getting back in
Goal: Socializing
business opprtunities soulmate touch

Online
Online Communities Business Networks Alumini Networks
Matchmaking

Facebook Linked in Shadi.com Twitter

Some social networking sites
 Why to use Social Networking ?
 Socializing( Make friends Create groups,
. communities).

 Sharing information ( files, MUSIC,

VIDEO, pictures )

 Create blogs

 Time utility

 Builds credibility.

 Matchmaking.

 Business

 Discussions.

 Advertising at a cheap cost.

SharePoint document libraries I:

Introduction to sharing files
 Features in social networking
 Messaging

 News

 Communities

 Like buttons

 Games

 Audio and Video uploads

 Go Live

SharePoint document libraries I:

Introduction to sharing files
SharePoint document libraries I:
Introduction to sharing files
 Key Players
 Twitter

 Founded: 2006

 No. of users: 120 million

Key Players
Twitter is a real-time information network that
connects you to the latest stories, ideas, opinions
and news about what you find interesting. Simply
find the accounts you find most compelling and
follow the conversations. At the heart of Twitter
are small bursts of information called Tweets.
Each Tweet is 140 characters long, but don’t let
the small size fool you—you can discover a lot in
a little space. You can see photos, videos and
conversations directly in Tweets to get the whole
story at a glance, and all in one place.
Facebook Founded: 2004

No. of users: 2.7 billion

Revenue: US$3 billion

Alexa Rank: 1

Revenue from: Banner ads, referral marketing, partnerships,

branding elements, virtual currency
 Social Network launched in February 2004 by Mark
Zuckerberg

 Mission: To connect people on an innovate platform that

fosters increasing interaction. It should have an emotional
connection.

 Vision: To provide users with value beyond interaction. They

should look to Facebook to find answers to questions like,
―which car should i buy?‖ – all this based on the power of
social recommendations.
How Social Networking is changing Enterprises!
• Building a Collaborative Culture

• Establishing more effective two-way communication

• Creating more engaging learning experiences

• Sharing current practices through a knowledge network

• Improving Employee involvement and engagement

• Assessing progress more regularly and effectively

 Advantages
 Facilitates open communication,
leading to enhanced information
discovery and delivery.

 Allows employees to discuss ideas,

post news, ask questions and share
links.

 Provides an opportunity to widen

business contacts.

 Targets a wide audience, making it a

useful and effective recruitment tool.

 Improves business reputation and

client base with minimal use of
advertising.

 Expands market research, implements

marketing campaigns, delivers
communications and directs interested
people to specific web sites.
Disadvantages Of Social Networking Sites
 Opens up the possibility for hackers to commit fraud and launch
spam and virus attacks.

 Increases the risk of people falling prey to online scams that

seem genuine, resulting in data or identity theft.

 May result in negative comments from employees about the

company or potential legal consequences if employees use
these sites to view objectionable, illicit or offensive material.

 Potentially results in lost productivity, especially if employees

are busy updating profiles, etc.
 Conclusion
 Part of almost everyone’s life.
 Every thing is this world has some merits & demerits.
 Teenagers are the one’s you use these sites the
most.
 These sites are useful to users, owners and third
party.
 Huge platform for data & information sharing.
 Growing increasingly.
 Scope for improvement (weak regulatory role)