Improving Healthcare

facilities by Govt. of Uttar

Pradesh
 Health indicators can be divided into those that directly measure
health phenomena (e.g., diseases, deaths, use of services) and
indirect measures (e.g., social development, education and poverty
indicators); these are also referred to as proximal and distal
indicators respectively.
State’s Health  Crude Death Rate
Indicator  Life Expectancy
 Infant Mortality rate
 Child Mortality Rate
 Maternal Mortality Rate
A glimpse of
State’s famous
Kumbha Mela
  Uttar Pradesh being one of the largest states in India, is indeed
Notions about one of the most populous states also (~20 crores)
 A recent survey said that there is 1 doctor available for every 1800
State’s health people
status.  Child birth facilities, and other statistics related to the state are
substantially low
  With the advent of new government state has seen several
New developments in various field specially in child healthcare
 Statistics used here
Government,
1. Percentage of Institutional Births
New Policies 2. Still Birth Ratio
District Count: Uttar Pradesh

75
National
Average for
Institutional
Birth : Uttar Pradesh Institutional Birth Percentage (2017-2019)

78.9% Institutional deliveries

refer to delivery in
facilities like hospitals,
trained health care
With new government policies, utilisation and
improvement of medical facilities, The graph
shows a steep upward trend.
professionals, etc. for
women for giving birth to
a child. Institutional
deliveries or facility-based
births are often promoted
for reducing maternal and
neonatal mortality.
 India leads the world in Stillbirth
 Primary Factors:
a. Medical Infrastructure
b. Health of Population
c. Underlying Factors: Economic Development, Availability of
nutritious food, healthy drinking water, proper shelter.
  Compared to other states of similar conditions and demographics
UP has average of 14 (which is twice of national average),
drastically reduced from previous figures Stillbirth Ratio is
Still Birth defined as the
number of stillbirths
National per thousand live
births and stillbirths
Average:  Attributed to during the year

Some Districts have large still birth compared to

7
other districts with good medical faculties
This can be improved upon by proper awareness of
health and hygiene in remote districts
Employment, food security should be ensured
Campaign
regarding  The UP Government should run a campaign regarding improved
healthcare facilities
improved  This will help people realise, the government is doing something
Healthcare for them and hence they will also get better health facilities

Facilities
  District should be made Role-Model in campaign which achieved
GautamBudhha nearly 100 % Institutional Birth
Nagar
  Good medical infrastructure doesn’t guarantee stillbirth if the
economic and environmental scenario of the place is poor
 Proper awareness should be done so that people know what to do
when faced with problem and how to live a healthy lifestyle.
 The major 5 districts which Govt. of UP should focus are:
Districts where
1. Siddharth Nagar
Government 2. Balrampur
should target 3. Shamli
4. Sambhal
5. Farrukabad
  Propaganda of the saying: “Health is wealth”
 Comparison of Statistics used in these presentation with National
Key Messages Average
to the  Promoting Ayushmann Bharat Scheme and its implementation
campaign  Promoting the improvement in child healthcare facilities and
benefits linked with it
  Majority of area is rural
 Proper clusters should be formed i.e. segmentation of population
based on demographics of age, sex and income
 Most prominent medium would be transmitting messages
through RADIO where the speaker should be a doctor or medical
staff
Mediums Used  Publishing facts in newspaper and other printed articles
 Using TV ads in upper tier cities
 Social Media should be extensively used with scenario of falling
data rates in country
 Advertisement in common public spaces like Railway Stations,
Petrol Pumps, Bus Stops, Schools, Colleges, Public Institutions