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STATISTICS
oDecember fees in retail trade grow 1.5-4 times towards the monthly
average.
oIn perfumery networks the December turnover reaches an increase
of 2-2.5 times from the average monthly figures.
oSales of such "premium" products as expensive champagne,
chocolate, etc.- can grow from five to six times.
oIn Ikea, it is noted that December demand exceeds average monthly
by 50%.
oIn 2017, more than 40% of all online sales in November and
December were made on mobile phones.
oThis year we should get ready for more than half of all online
holiday purchases to occur on mobile.
STEP-BY-STEP GUIDE

Plan ahead
Set your Goals
Create your Offer
Build your Campaign
Design a Promotion Plan
Test and Publish Your Campaign
Measure and Analyze the Results of your
Campaign
MEMORABLE TRENDS THAT WILL DRIVE
SALES
Make It Interactive
Secret Santa Clause
Organize a flash mob
Start a marathon
Invite subscribers to video
greetings
Hide the promotional code on a
photo or video and give a hint in a
post
Create a challenge
Create a branded holiday hashtag
FOR NEARLY 20 YEARS, STARBUCKS RED CUPS
HAVE BEEN A PART OF THE HOLIDAYS.
The terms and
conditions:
Whoever
designed the
best cup and
hashtagged their
image with
#RedCupArt
won a year’s
worth of
Starbucks coffee.
CREATE HOLIDAY-
THEMED
ATMOSPHERE
Update your avatar/background
in social media
Publish top ideas on how to
celebrate the new year, recipes or
trends of the upcoming year
Create a list of best Christmas
presents in your store
Conduct a Holiday Themed
Webinar
Play Christmas music
UNDERSTAND SEASONAL STRESS BY
OFFERING SOME DELIGHTS
Run a holiday giveaway
Offer Extended Shopping Hours
Include Free Shipping or Offer
Gift Delivery For online stores
Offer Gift Wrapping
Contact Bloggers Who Make Gift
Guides
Put Together Gift Baskets
CREATE A TRADITION
Host a Local
Charity Drive
Host a
Christmas
Breakfast or
Lunch
Organize a
Christmas
Themed
Contest
EMBRACE NOSTALGIA
AND PROVIDE GIFTS
Create Holiday DIY
Projects or Recipes
Let Kids Decorate
Cookies
Hand Out Hot Chocolate
Give Away Free
Samples
BE UNIQUE, CREATIVE AND LEARN LANGUAGES!
THANKS FOR YOUR ATTENTION !!!

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