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STATISTICS
oDecember fees in retail trade grow 1.5-4 times towards the monthly
average.
oIn perfumery networks the December turnover reaches an increase
of 2-2.5 times from the average monthly figures.
oSales of such "premium" products as expensive champagne,
chocolate, etc.- can grow from five to six times.
oIn Ikea, it is noted that December demand exceeds average monthly
by 50%.
oIn 2017, more than 40% of all online sales in November and
December were made on mobile phones.
oThis year we should get ready for more than half of all online
holiday purchases to occur on mobile.
STEP-BY-STEP GUIDE
Plan ahead
Set your Goals
Create your Offer
Build your Campaign
Design a Promotion Plan
Test and Publish Your Campaign
Measure and Analyze the Results of your
Campaign
MEMORABLE TRENDS THAT WILL DRIVE
SALES
Make It Interactive
Secret Santa Clause
Organize a flash mob
Start a marathon
Invite subscribers to video
greetings
Hide the promotional code on a
photo or video and give a hint in a
post
Create a challenge
Create a branded holiday hashtag
FOR NEARLY 20 YEARS, STARBUCKS RED CUPS
HAVE BEEN A PART OF THE HOLIDAYS.
The terms and
conditions:
Whoever
designed the
best cup and
hashtagged their
image with
#RedCupArt
won a year’s
worth of
Starbucks coffee.
CREATE HOLIDAY-
THEMED
ATMOSPHERE
Update your avatar/background
in social media
Publish top ideas on how to
celebrate the new year, recipes or
trends of the upcoming year
Create a list of best Christmas
presents in your store
Conduct a Holiday Themed
Webinar
Play Christmas music
UNDERSTAND SEASONAL STRESS BY
OFFERING SOME DELIGHTS
Run a holiday giveaway
Offer Extended Shopping Hours
Include Free Shipping or Offer
Gift Delivery For online stores
Offer Gift Wrapping
Contact Bloggers Who Make Gift
Guides
Put Together Gift Baskets
CREATE A TRADITION
Host a Local
Charity Drive
Host a
Christmas
Breakfast or
Lunch
Organize a
Christmas
Themed
Contest
EMBRACE NOSTALGIA
AND PROVIDE GIFTS
Create Holiday DIY
Projects or Recipes
Let Kids Decorate
Cookies
Hand Out Hot Chocolate
Give Away Free
Samples
BE UNIQUE, CREATIVE AND LEARN LANGUAGES!
THANKS FOR YOUR ATTENTION !!!