ORGANIZATIONAL CHANGE

AND INNOVATION
WITH REFRENCE OF PTCL
PRESENTED BY :
MARIA AKHTAR
AMBER RASHEED
TAYYABA ASIF
SAMIYA BIBI
CONTENTS

 ABSTRACT
 INTRODUCTION
 IMPORTANCE
 REVIEW OF LITERATURE
 ORGANIZATION RESEARCH
 CONCLUSION
 RECOMMENDATIONS
 REFERENCES
ABSTRACT

ORGANIZATIONAL CHANGE AND INNOVATION HAVE

FOLLOWING PROVOKING CONSISTENCIES

 A COMPLEX DIVISION OF LABOR,

 AN ORGANIC STRUCTURE
 A HIGH-RISK STRATEGY
INTRODUCTION

DEFINITION
ORGANIZATIONAL CHANGE AND INNOVATION CAN BE DEFINED AS

“ CHANGE IN FORM, STATE OR QUALITY OVER TIME IN AN

ORGANIZATIONAL ENTITY THROUGH MAKING A THOUGHT
OF CREATING DIFFERENT CONTENT “
IMPORTANCE

ORAGANIZATIONAL CHANGE AND INNOVATION IS IMPORTANT FOR A

COMPANY IN FOLLOWING ASPECTS
 TECHNOLOGY
 CUSTOMER NEEDS
 GROWTH OPPORTUNITIES
LITERATURE REVIEW

THE COOPERATIVE RESEARCH CENTRE FOR REMOTE ECONOMIC PARTICIPATION

(CRC-REP) EXPLAINS ORGANIZATIONAL CHANGE AND INNOVATION IN THREE
MAIN GOALS
 DEVELOP NEW WAYS TO BUILD RESILIENCE AND STRENGTHEN REGIONAL
COMMUNITIES AND ECONOMIES ACROSS REMOTE AUSTRALIA
 BUILD NEW ENTERPRISES AND STRENGTHEN EXISTING INDUSTRIES THAT PROVIDE JOBS,
LIVELIHOODS AND INCOMES IN REMOTE AREAS
 IMPROVE THE EDUCATION AND TRAINING PATHWAYS IN REMOTE AREAS SO THAT
PEOPLE HAVE BETTER OPPORTUNITIES TO PARTICIPATE IN THE RANGE OF ECONOMIES
ORGANIZATIONAL RESEARCH

INTRODUCTION OF ORGANIZATION

PAKISTAN TELECOMMUNICATION COMPANY LIMITED (PTCL) IS THE LEADING

TELECOMMUNICATION COMPANY IN PAKISTAN. THE COMPANY PROVIDES
TELEPHONIC AND INTERNET SERVICES NATIONWIDE AND IS THE BACKBONE
FOR THE COUNTRY'S TELECOMMUNICATION INFRASTRUCTURE DESPITE THE
ARRIVAL OF A DOZEN OTHER TELECOMMUNICATION CORPORATIONS,
ORGANIZATIONAL RESEARCH

PTCL ADOPT ORGANIZATIONAL CHANGE AND INNOVATIONS IN FOLLOWING WAYS

 Strategic planning and management
 Change relationship with customers and suppliers
 Customer focus
 Scientific approach in decision making
 Commitment
 Employee involvement
 Motivation and job design
 Organizational structure
 Organizational change
CONCLUSION

TO CONCLUDE WE CAN SAY THAT CHANGE MAY BE FORCED ON AN

ORGANIZATION OR AN ORGANIZATION MAY CHANGE
IN RESPONSE TO THE
ENVIRONMENT OR AN INTERNAL NEED. WHATEVER THE CASE CHANGES
MUST BE PROPERLY PLANNED AND MEMBERS SHOULD BE PROPERLY
PREPARED TO ACCEPT
THESE CHANGES ENTHUSIASTICALLY, BECAUSE THE REAL WORLD IS TUR
BULENT, REQUIRING ORGANIZATIONS AND THEIR MEMBER TO UNDERGO
DYNAMIC CHANGE IF THEY ARE TO PERFORM AT COMPETITIVE LEVELS
RECOMMENDATIONS

 PTCL NEEDS INNOVATIVE SERVICE OFFERINGS — CURRENTLY IT DOESN’T

EVEN OFFER BUNDLES OR A SINGLE BILL.

 OVERALL PTCL STILL BEHAVES AS A MONOPOLY … IT HAS TO CHANGE ITS

ATTITUDE. AT A MINIMUM, AVOIDING BILLING ERRORS AND PROVIDING
COMPETENT AND COURTEOUS SERVICE TO ITS CUSTOMERS IS ESSENTIAL IF
PTCL WANTS TO SHOW THAT IT IS TRANSFORMING ITSELF TO A COMPETITIVE
COMPANY WHICH CARES FOR ITS CUSTOMERS.
RECOMMENDATIONS

 HAS BEEN UNCLEAR ABOUT ITS IPTV AND WIMAX PLAN AND STRATEGY
(TRIALS ARE IN PROGRESS)

 IT IS SAID THAT THE BEST ASSETS OF A COMPANY GO HOME TO THEIR FAMILY

IN THE EVENING. CAN THE CULTURE OF PTCL BE CHANGED TO
A PERFORMANCE AND SERVICE BASED ORGANIZATION? ACCORDING TO
THE LATEST DIRECTOR’S REPORT FROM PTCL THE “ORGANIZATION IS BEING
REVAMPED”. ONLY TIME CAN TELL THE IMPACT
REFFERENCES

 http://www.yourarticlelibrary.com/organization/importance-of-innovation-and-creativity-
for-success-of-an-organisation/21142/
 https://www.google.com/search?client=opera&q=Innovation&sourceid=opera&ie=UTF-
8&oe=UTF-8#q=introduction+of+organizational+change+and+innovation

 https://www.scribd.com/doc/30511072/Managing-Organizational-Change-and-
Innovation
 http://www.springer.com/series/8833
 http://smallbusiness.chron.com/can-organization-manage-change-innovation-optimal-
way-729.html
 http://www.1000ventures.com/business_guide/crosscuttings/change_organizational.html
 http://www.innovation-management.org/managing-change-and-innovation.html