Module 4:

TYPES OF
MEDIA
 PRINT MEDIA
Newspap Magazine Books
er
- New stories and - Typically contains - Very first mass media in
other types of feature or human the human history
articles interests - Baran (2010) considers
books as “very personal”
- Both targeted for the general audience
- Provides opportunities for
or address the interests of particular
group of readers escape and personal
reflection
- Published regularly
- Movers or shakers of
- Advertising based culture
- Came out depending on
the publisher’s prerogative
 BROADCAST MEDIA
Radio Television
- 1st electronic mass -exerting more influence
medium on the way people
- “young people’s media viewed the world

Broadcast media – considered as the “household

media”
 VIDEO GAMES
- Continue to grow popular to both
young and old
- Gamer chooses to play out of many
reasons
FILM / CINEMA
 Types of Film
 Documentary film - a form of film that purports to
represent the real world outside of film
 Experimental film – experiments with the formal
aspects of film, including the camera shots,
production design, lighting, editing, and sound in
order to communicate in non-narrative terms of an
idea, a feeling, or a state of mind
 Narrative film – tells a story
 Motion Media
 “ Media based on moving images
with audio and interaction
functions”
 Typically shown through electronic
media technology
 Motion Media
Include forms such as
 film or cinema
 electronic billboards
 television shows and online videos
 phone gaming
 Motion Pictures and
Motion Videos are
SIMILAR but physically
different.
 MOTION MOTION
PICTURES VIDEOS
- are represented as
- recorded on celluloid electrical signals as an
film and are projected on output from video
a screen in cinema devices
theaters
- can be transmitted as
TV broadcast signals
and recorded on
magnetic media and
played back using VCD,
 MOTION PICTURES

 an important part of human

history
“Go beyond the individual and
the personal”.
 What elements bring motion
pictures to life?
 Actors
 Scenes (the way scenes are cut and put together)
 Camera movements and angles
 Props and costume design / hair and make-up
 Special effects/musical score

Mise-en-scene or arrangement of everything

that appears in framing
USES of Motion Pictures

 Powerful propaganda tool to

support policies that restrict basic
human rights, and promote sexism,
racism, classicism and other
oppressive ideologies
USES of Motion Pictures
 Reveal injustices and inequalities that
are afflicting the society
Example:
Filmmakers in 1970-1980’s---- inspired by the
reality and made movies that tackled
Black Power, sexual revolution,
corruption, poverty, violence and
other social issues