 Present by : Madhusmita Pattnaik

 Regd No : 1806102044
1 • Company Profile
2
• Revenue

3 • Target Customers

4 • SWOT Analysis of OYO

5 • SWOT Analysis of MMT

6 • Service Delivery of OYO & MMT

7 • OYO Is different from MMT

8
• Feedback Please

9 • THANKYOU
OYO MMT
 93% revenue from word to
 Annual revenue is about
mouth marketing. $642.3 million.
 3X growth in India and 3.5X
 Revenue increased by 30%
worldwide.
 $15 million in Q3FY18
 54% improvement
 Acc. to 2019 report
 From 120cr to 4921 cr from
company is in loss of 34.8%
FY 2018
OYO MMT
 Business Executive  Males living in
{frequent , technology , savvy ,pocket metro{bachelor,
friendly , but no compromise on age 24 to 44}.
luxury}
 Newly wedded couple
 Back packers
 Income more than 30,000
{ very frequent , extremely business
conscious , quality cannot be  Deal hunter customer
compromised}
 Travel freak customer
 Couples
 Old age people{pilgrims
{for both married and unmarried}. visit}
• Standardization • Poor service
• Growing network quality
• Innovating • Tight margins
• Subsidized hotel • Strategy of co
branding
stay
• No original
strength weakness property

opportunity threat
• Growing
demands for • Competition
aggregation • Safety concern
• Focus on budget
accommodation
 Weakness
Strength High attrition rate
Opportunity
Threats
Good returns on in workforce Decreased cost of
transportation Growing
capital Financial planning strength of local
expenditure is not done New trends in distributors.
Reliable suppliers properly customer
behavior Rising raw
High skilled work Limited success material
force outside core New environment
policy Competitors
Customer business
new policy
satisfaction Organization core
competency
Strong dealer
community
OYO
 Follows “Full stack model”
 It provides what it shows in
app and gives discount on
special occasion
 Invest on customer
experience
 Couple friendly
 Hotel chain business
MMT
 Follows “OTA” model
 It provides attractive
discounts through special
packages
 Invest on demand of
customer
 Travel freak friendly
 Total travel packages and
trip business