ART MOVEMENT:

POP ART
AGUSTIN, Jasmin O.
Cristobal, Dwine Faith C.
Gerardo, Dean Mark G.
CHARACTERISTICS:
• The term Pop-Art was invented by British curator Lawrence Alloway in
1955, to describe a new form of "Popular" art - a movement
characterized by the imagery of consumerism and popular culture. Pop-
Art emerged in both New York and London during the mid-1950s and
became the dominant avant-garde style until the late 1960s.
Characterized by bold, simple, everyday imagery, and vibrant block
colours, it was interesting to look at and had a modern "hip" feel. The
bright colour schemes also enabled this form of avant-garde art to
emphasise certain elements in contemporary culture, and helped to
narrow the divide between the commercial arts and the fine arts. It was
the first Post-Modernist movement (where medium is as important as
the message) as well as the first school of art to reflect the power of film
and television, from which many of its most famous images acquired
their celebrity. Common sources of Pop iconography were
advertisements, consumer product packaging, photos of film-stars, pop-
The FATHER OF POP ART
Richard Hamilton
The founder of Pop art and a visionary who
outlined its aims and ideals.
Pioneers of British Pop Art, creator of the
collage entitled What Makes Today’s Homes So
Different So Funny? He criticized the consumer
society, eroticism, advertising and technology
that caused an empty society.

"It's not so easy to create a memorable image.

Art is made through the sensibilities of an
artist, and the kind of ambitions and
intelligence, curiosity and inner direction that
role requires."
 ARTWORKS
THIS IS TOMORROW Interior
1956 1964 - 65
Roy Fox Lichtenstein
was an American pop artist. During
the 1960s, along with Andy Warhol,
Jasper Johns, and James
Rosenquist among others, he
became a leading figure in the new
art movement. His work defined the
premise of pop art through parodyHis
compositions are based
on comic strips, with cartoons,
knitting techniques and bright
primary colors.
ARTWORKS
Drowning Girl Big painting no. 6
1963 1965