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Strategies to Grow your Small Business using

Social Media
Well to start off if someone needs to do social media marketing they need to have a strategy.
The basic ingredient for social media marketing is nothing but having a business strategy. Be
well planned and create a good strategy so that the marketing goes well. Hence there is a
requirement for strategies for small businesses.

Without a strategy to work out in social media you will be just posting some random pictures
on your social media pages of the business, unaware of the business goals, target audience
of the business and what your audience requires, it will be hard to achieve your business
goal from social medias.

Building a social media strategy is not as hard as we think, with the help of digital marketing
course in kochi one can easily understand the requirements of a business.

Developing a social media strategy is essential whether you are building your brand’s
awareness or being a social media marketer. Listing out how to build a social media strategy
for your business according to your goals.

How to Create a Social Media Marketing Strategy:

There is a lot difference between building a social media strategy and a social media plan. A
strategy is where one is headed and a plan is how to get to the goal.

To start off for creating a social media strategy is to ask some basic questions regarding your
business to yourself and get answers to those. Ask yourself the 5Ws.

1. Why do you want to be on social media?

2. Who is your target audience?
3. What are you going to share?
4. Where are you going to share?
5. When are you going to share?

The overall social media strategy can again be divided into smaller strategies for each of the
social media platforms. Find out which social media strategies fit out for Facebook,
Instagram, Twitter, Linkedin etc.

Let's start off with the questions:

Why does your Business wants to be on Social Media?
This question relates to the need of finding the goal of a business being on social media.
There are mainly nine social media goals.

● Increase brand awareness

● Drive traffic to your website
● Generate new leads
● Grow revenue (by increasing sign ups or sales)
● Boost brand engagement
● Build a community around your business
● Provide social customer service
● Increase mentions in the press
● Listen to conversations about your brand

A business can have more than one goal at a time which can increase the traffic or the
awareness that is being created by the business. A digital marketing training in kochi
explains about the details of the goals within the social media which can generate more
conversions for a business.

Who is your Target Audience?

Once the brand has found that why they need to advertise, next they will have to define
whom they are going to target. Understanding the target audience will help out further in
answering the next level questions such as when to post, what to post etc.

For example; if a film content based magazine knows that its customers likes to read about
the reviews and other details of a film, they can share such things in social media profiles so
that it can grab more attention of the audience.

The main concept of adding audience targeting to your social media allows to have the best
visibilty to the posts shared and the other details in social media, the digital marketing course
in kochi will help in these.

Again targeting a group of audience can help out in again marketing similar products based
on how they have interacted with the earlier product : called Remarketing. Remarketing is an
essential part in building the social media strategies for a small business.

How to Re-market Audience ?

Who are they? (E.g. job title, age, gender, salary, location, etc.)

What are they interested in that you can provide? (E.g. entertainment, educational content,
case studies, information on new products, etc.)

Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)

When do they look for the type of content you can provide? (E.g. weekends, during their daily
commute, etc.)

Why do they consume the content? (E.g. to get better at their job, to become healthy, to stay
up to date with something, etc.)

How do they consume the content? (E.g. read social media posts, watch videos, etc.)

What is Going to be Shared

This has to be well prepared and known. Anybody can share anything on their wall but
sharing something meaningful should be the strategy for a business, something that really
represents the business. Starting off with a theme for your business would be the best fit.

Adding hashtags that best suites each of the days in a week is also recommended. Check
out for some of the best brands that are using a variety of themes than sticking on to one
single theme. This method is highly recommended as a brand always needs to keep its
audience engaged.
Adding here some of the best brands in 2019:


Nike knows that customers are bombarded with brand information that annoys. Thus, the
company uses Instagram to sell products without selling. Instead of showing off its products
with product tags, Nike uses emotional triggers to evoke feelings.

Since the brand uses emotive motivation, it evokes an emotional response in followers who
come back for more. In other words, Nike helps followers build self-belief which creates an
emotional bond with customers.

Instagram inspiration to take away: sell dreams, not products to encourage customers to
choose your brand over others. The strategies of Nike to make its followers return back and
have good engagement they follow the below points:

● Know your customers’ pain points to create content around these topics
● Combine visual and text content to evoke emotions
● Feature your products without a focus on them

Where to Share Contents?

After setting up the content the next to be found is where to share the contents or which
social media has to be given priority. There is no requirement that a brand or a business
needs to be on every social media, this will help in focusing on the best one and creating
meaningful content.

Its always wise to have a complete business profile in four most used social media:
Facebook, Instagram, LinkedIn, Twitter. This is required as these platforms always shows up
on the first page of the search result when someone searches for the company or the
business as brand names.

Below are the examples for listing the social media sites of top rated businesses The Sell as
well as the Viacom 18 Company.

Some more things that are to be taken care of are we need to find out where our target
audience are being more active and our business needs to be more active on those social

When to Share Content?

The last key part of your strategy is figuring out when you want to share your content. Before
exactly deciding when to post content in social media there is a need to analyse the time
when our target audience will be online. Some of the examples will be :

People who love to travel might be more active on social media during the weekends
Sports fans are likely on social media just before, during, and just after sports events to find
and interact with content about the event.

The above given are some of the basic strategies that can be applied for social media
strategies for a small business that can help them out in building their foundation of digital