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SEMESTER - I
COURSE CODE: 19MBA15
SESSION - 6
CONSUMER MARKET
&
CONSUMER BEHAVIOURS
INFLUENCING FACTORS
SOCIAL CLASSES
SOCIO-ECONOMIC
CLASSIFICATION
(SEC) EDUCATION,
OCCUPATION
FAMILY
ROLES &
STATUS
AGE PERSONALITY
LIFESTYLE &
VALUES
ECONOMICAL
SITUATION
MASLOW’S
THEORY HERZBERG’S THEORY
AVOID DISSATISFIERS
IDENTIFY SATISFIERS
DISCRIMINATION – RECOGNISE
DIFFERENCES TO STIMULI &
ADJUST RESPONSES
EMOTIONS
MEMORY
ENCODING
MEMORY
MEMORY
RETRIEVAL
NEED
2 TOTAL SET
WANT
AWARENESS SET
3
CONSIDERATION SET
CHOICE SET
4
DECISION
BELIEFS 4
&
ATTITUDES
5
2
POSTPURCHASE
BEHAVIOURS
DISSATISFIED
SATISFIED
DELIGHTED
Marketing Management - Course Code:19MBA15 18
AGENDA
FRAMING
MARKETING MANAGEMENT
COURSE CODE: 19MBA15
RAHUL G KARGAL
rahul.kargal@dayanandasagar.edu