CATEGORY PRESENTATION

OTT PLATFORMS IN INDIA (PAID)

(ONLINE STREAMING VIDEOS)

GROUP-3

NAME ROLL NO
ROSHNI LALCHANDANI 148
HEMANGI RANA 149
SIMREEN HUDDA 135
DRASHTI SHAH 165
NIKITA SINGH 171
HONEY SHAH 79
 OTT PLATFORMS IN INDIA

 ZEE5  Jio Tv
 Voot  Hotstar
 Vodafone Play  Eros Now
 TVF  Ditto Tv
 ALT Balaji
 Sony Liv
 Big Flix
 MX Player
 BOX Tv
 INTERNATIONAL OTT PLATFORMS IN
INDIA

 Amazon Prime
 HOOQ
 Netflix
 Viu etc.
 INTRODUCTION

• Founded : 1997, Scotts Valley, California

• Founders : Reed Hastings(Chairman, CEO) and Marc

Randolph (Co founder and first CEO )

• Regarded as first major disruption of Television forcing

companies to change the way they do business

• Revolutionizing the way people watch movies and TV

shows
 YEAR : 1997 Introduced its subscription
model the following year
Reed Hastings

Began renting DVD rentals

Rented the movie Apollo 13 by mail in 1998

Forgot to return
Bought a few DVDs from a
store and mailed them to
himself to check if this
Paid fine of $40
model would work well

Huge market or a Started to work on this idea

movie rental business and later came to know about
by mail DVDs from one of his friend
 MILESTONE : IMPORTANT ACHIEVEMENT

• In 1999 Netflix raised up $30 million

in venture capital
• In 2002 Netflix initiated initial public
offering (IPO)
• In 2003 Netflix announced that it reaches 1
million subscribers.
• In 2007 Netflix delivered its billionth DVD,
• A HUGE YEAR
• In 2010 Netflix started expanding its streaming
service to the international market
• Jan 2016, entered Indian Market
• Gained millions of new subscribers in overseas
markets
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• Leading online streaming media

and entertainment businesses
• Started as a DVD rental business
• Now a website that you register and
pay to watch
• No commercials
• Updated regularly
• Three plans available
• Offers streaming software
• Has produced films and TV shows
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• One month free trial service

• Charges a minimum amount in the
form of subscription
• Depends upon the type of plan
• Uses psychological pricing
• The prices are pocket-friendly in
line with its motto, to subsidize the
rental costs for consumers
• You get additional benefit according
to your plan
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• Netflix has both tangible and

intangible product offerings.
• Mail-in DVD service
• Online streaming service works on
multichannel distribution
• Almost the entire business of
Netflix is conducted online
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• Netflix uses proper mix of

Offline and Digital marketing
channels for advertising its
services

• First month free trial policy

• Makes use of social websites

like Facebook and Twitter as
well
https://www.youtube.com/watch?v=EyxE-
FCUeIg&feature=youtu.be
 OVERVIEW

• Owned by Novi Digital Entertainment

• Parent - Star India
• Owner - The Walt Disney Company
• Launched - Feb 2015
• Headquaters – Lower parel, Mumbai
• Area served – India, US, Canada, Uk
• Available in – Hindi, English, Tamil, Telugu,
Malayalam, Kannada, Marathi, Bengali, Gujarati
 MILESTONE
• Feb 2015
– 1 million within 6 days and 2 million
within 10 days
• April 2016
– Started subscription service
– HBO uncut content
• July 2017
– 300 million downloads
• Sept 2017
– Media rights of IPL
– Subscription service in Canada and
US
• May 2018
– 75 to 100 million active users
 MILESTONES

• Sept 2018
– Launched in UK
– Original Content
• 2019
– 150 million active users
monthly
– VIP
– Acquired by Walt Disney
– Expansion in Southeast Asia
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• Most local leading content

• Library of over 50,000
hours of TV, movies
• Streaming live sports in real
time
• Global content from HBO,
Fox, Disney
• Hotstar Specials
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• 7 days free trial service

• 2 forms of subscription
• Hotstar Premium (2 plans)
• Hotstar VIP
• Can only play stream a
single screen at a time for all
accounts.
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

All the entertainment from sports, movies to TV

shows in one place.
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• Go Solo

• Traditional Methods

• Vivo IPL- #KoiYaarNahiFar

• GOT- ‘Torrents Morghulis’

https://www.youtube.com/watch?v=c1rbzcbE
Ggk&feature=youtu.be
 INTRODUCTION
• Founded : 1994, Washington, United States
• Founders : Jeff Bezos
• Amazon prime is paid subscription service offered that
gives users access to services that would be unavailable
to others
• Gives access to prime video, 2 day shipping, prime deals
 HISTORY

• Founded : 1994, Washington, United States

• Founders : Jeff Bezos
• Amazon prime is paid subscription service
offered that gives users access to services
that would be unavailable to others
• Gives access to prime video, 2 day shipping,
prime deals
MILESTONE
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• Variety of genres available

• Top trending shows are listed on
amazon prime
• Have a large number of regional
languages shows and movies
• Indians prefer amazon due to its
large genre in regional languages
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• Prime video membership is

available at 499 RS.
• 1 month free trial service
• It is at a lowest price point
• Price has been a best strategy to
attract more customers
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• They don’t need a physical space to

cater to their customers
• Can use both web and mobile
platforms
• In India all the regional languages
shows are easily accessible on the app
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• Upcoming shows can be seen even

on the notification or continuous ad
streaming is done on different
social media platforms
• It launched 3 phased marketing
campaign for “breathe”
• Outdoor and print media
promotions done aggresively
https://www.youtube.com/watch?v=E-H-
wtgxeGM&feature=youtu.be
 CONSUMER RESEARCH AND
ANALYSIS
• AGE
 When you hear about Online Video Streaming
(OTT Platform) which App comes to your mind
first? (Any1)
Which App are you currently using for Online
Video Streaming?
If you were to subscribe today which App
would you prefer?
Kindly compare the below mention OTT
platforms on the parameter given:
What influences your buying behaviour?
Which content do you prefer while online
streaming on OTT Platforms?
How often do you use these services?
What do you use for viewing content?
Whose subscription do you use while using
these OTT Platforms?