MONITORING AND

MEASUREMENT
Using technology
to monitor and
measure
 What is GEOSENSE?
GEOSENSE is spatial mobile – web based integrated application which will
help you to collect data in real time
 Assessment to current system available in the market

• Hard to customize
 Survey form, dashboard is unlikely to be modified
 Changes in requirement will affect the overall system – redo the development process
• Unreliable infrastructure
 Electricity cut off
 Weather affected
 Database limitation
• Non open-source system
 Limited low-cost mobile device option
 Limited vendor of programmer
 Low compatibility
 How GEOSENSE works
2. Surveyor : entry the data based on
predetermined questions.
Questions will automatically appear on
surveyor’s device
Android Apps

1. Design questionnaire via web,

GEOSENSE Dashboard
3. Android Apps automatically 4. The data will be
tag location coordinates sent to web server
Android Apps
Android
Apps
 Why GEOSENSE
Custom and unlimited projects and forms

• GEOSENSE enables
you to create and
manage unlimited
projects and forms

• Manage all of your

projects on a single
dashboard
 Why GEOSENSE
Easy multiple – flexible form creation
• GEOSENSE will help
you build your
form/questionnaire as
easy as 1 2 3

• Send forms instantly to

mobile apps with a
single click
 Why GEOSENSE
Instant spatial informative report
• Using GPS
technology,
GEOSENSES will
give you instant
spatial information
on your dashboard
 Why GEOSENSE
Easy downloadable database
• With GEOSENSE you could
easily download your
database in excel file,
ready to use for other
application
 Why GEOSENSE
GEOSENSE informative dashboard
• GEOSENSE offers a
dahsboard which not
just only informative
but it also comes with
great user interface
design
GEOSENSE’s backbone
Cloud server Android gadget

• Cloud based • Gadget with

technology Android OS
• 100% uptime • Support GPS
guarantee and/or A-GPS for
• Singapore based tagging function
• Softlayer (an IBM • GSM type
company)
 Customized Your Dashboard of
Analysis
Various business analysis reports
COMPANY NAM
E
REPORT
RT BUDGET TOTA
R EP O LS
ESTIMATED
Income ACTU AL
rt Expen ses DIFFE RENC E
Repo
63.30 0,00
mary 57.45 0,00
S um Actu
al 0,0 0 Balanc e (Income 54.50 0,00
- Loss
$2 .50 minus Expen ses) (5.85 0,00)
ed 1,00 49.63 0,00
Profit Es timat $1.83 8.800 ,00 4.870 ,00
6,00 7.820 ,00
$1.93 (980,00)
$300,00
A $850,00 0,0 0
1,00 $2 .00 BUDGET OVE
$1.53 70.000,00 RVIEW
6,00
B $1.08 Income Expenses
60.000,00

•
C
D
ATE
We can get you tons of
0,0 0
$1 .50
IM
EST
50.000,00
A B

40.000,00

0,0 0
REPORT
reports with VBA (Visual
$1 .00
30.000,00

20.000,00
400
,00 Series A
$5 00 350
AC T
U
A
AL
B
350

300
$0 ,00
285
1
335

A
10.000,00

B
0,00
325
2

270
295

ESTIM AT ED
320
290
265
SERIES B
Basic for Application) in
Excel with just few clicks
250
ACTU AL
205 195
200 175
150
150 125

100

50

0
 Even Further…
Spatial business analysis with ArcGis

• Various spatial business analysis which will help you map your company’s
potential
 Data and information we can generate during activation

Pre Activation Post Activation

During Activation
H-7 H+14

#1 Monitoring team
performance

#2 Activation
effectiveness analysis
(optional)

#3 Purchaser profile
(optional)
 #1 Monitoring team performance
• Objective:
to measure team performance in meeting activation
implementation guidelines
• Data or information generated:
geo-tagging at arrival and departure, estimate number
of audiences during activation, selling out, effective
time spent in each location, pictures
=== max. 10 survey attributes
 #2 Activation effectiveness analysis
• Objective:
to know audiences impression to the activation attributes
• Data or information generated:
source of information (awareness to activation), reason to attend, like or dislike to activation attributes including crews
performance, demographics
=== max. 15 survey attributes
• # of sample
>50 from audiences at the venue
 #3 Purchaser profile
• Objective:
to understand characteristics of product / brand purchaser in that area who purchase during activation
• Data or information generated:
previous brand purchased, reason to purchase, main brand, consumption rate, demographics, etc.
=== max. 15 survey attributes
• # of sample:
all purchaser during event
 Mechanism
– Using GEOSENSE Virtusee online survey tool with android based mobile application
– At least two activation crews have the application form
– Team leader will be responsible to fill ‘monitoring team performance’ form
– Female presenter (or both) will be responsible to fill ‘activation effectiveness analysis’ and ‘purchaser profile’ survey form
– Data tabulation will be available real-time online
– Report will be available weekly
Sample of report
Tracking team
movement by
location, time
spent in each
location
 Consumer Tracking & controlling
– We will doing back check call to random
customer that already in our team database.
– Around 25% from the data we will
contacted.
– We will doing basic conversation to them
frequently.
– Back Check Phase :
• Phase 1 : D + 3
• Phase 2 : D + 14
• Phase 3 : by promo
THANK YOU