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Mobile Commerce
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Outline:Amity School of Engineering & Technology
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Introduction:
Amity School of Engineering & Technology
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What is M-Commerce?Amity School of Engineering & Technology
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Mobile CommerceAmity School of Engineering & Technology
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M-commerce benefit
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Benefit for business
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Mobile Commerce Amity School of Engineering & Technology
• Attributes of M-Commerce
• Ubiquity
• Convenience
• Interactivity
• Personalization
• Localization
• Mobile ticketing
• Content purchase and delivery
• Information services
• Mobile banking
• Mobile Browsing
• Auctions
• Mobile Purchase
• Mobile marketing and advertising
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Mobile ticketing
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Content purchase and delivery
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Information services:
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• News
• Stock quotes
• Sports scores
• Financial records
• Traffic reporting
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Mobile banking (M-Banking)
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Mobile marketing and advertising
Amity School of Engineering & Technology
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Amity School of Engineering & Technology
Entertainment Communications
• Music • Short Messaging
• Games • Multimedia Messaging
• Graphics • Unified Messaging
• Video • e-mail
• Pornography • Chatrooms
• Video - conferencing
M- commerce
Information
Transactions
• News
• Banking
• City guides
• Broking
• Directory Services
• Shopping
• Maps
• Auctions
• Traffic and weather
• Betting
• Corporate information
• Booking & reservations
• Market data
• Mobile wallet
• Mobile purse
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Mobile Commerce ApplicationAmity School of Engineering & Technology
• Google • Apple
– Android – Apple store
• Google Android Market • The App Store is a digital
application distribution
platform for iOS developed
and maintained by Apple.
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Mobile payment
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Mobile Payment Amity School of Engineering & Technology
Customer requirements:
a larger selection of merchants with whom they can trade
a more consistent payment interface when making the
purchase with multiple payment schemes, like:
Credit Card payment
Bank Account/Debit Card Payment
Merchant benefits:
• brands to offer a wider variety of payment
• Easy-to-use payment interface development
Bank and financial institution benefits
• to offer a consistent payment interface to consumer and
merchants
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Payment via Internet Payment
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Provider
WAP
GW/Proxy
Browsing (negotiation)
Merchant
CC/Bank
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Amity School of Engineering & Technology
M-Commerce Challenges
• Slow data transfer speeds on second-generation cellular networks, resulting in higher
costs to customer
• More Web sites need to be designed specifically for small wireless devices.
• Keyboards and screens on cell phones are still tiny and awkward to use.
• Limitation
Memory
Power supplies
Small screen size
Lack of Javascript and cookies
Types of pages accessible
Speed
Size of messages
Cost
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Advantage and disadvantages of M-
Amity School of Engineering & Technology
commerce
• Advantages
Offers many payment options
Push advertising, direct marketing.
More efficient and extensive service offered.
The Internet is going mobile
Can be easily setup
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Disadvantage
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Expensive cost
Larger screens won’t be displayed is clear
Slow speed
Limited for longer message
It hard way to fill the data.
Security is not protected
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Amity School of Engineering & Technology
Conclusion
• The core of m-commerce is the use of a
terminal (telephone, PDA, PC device) and
public mobile network to access information
and conduct transactions that result in the
transfer of value in exchange for information,
services or goods. Mobile Commerce refers to
any transaction with monetary value that is
conducted via a mobile telecommunications
network.
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