Smart Dash

SAVE YOUR LIVES

Problems

 Car accident
 15 people die each day in Pakistan due to car accident
 Usage of mobile phone while driving has caused 0.9
million road accident in last 15 year
 Pakistan has been ranked at 67 in the world in road
accident

www.thenews.com.pk
Introduction:
Smart Dash
 The device reduces dangerous distraction by displaying all
information not only car speed and navigation direction but also
display the feature of your smartphone.
 Navigation and gps
 Calls and voice messages
 Speed
 Weather
 Notification
 sensor
Targeting:

 We are targeting all car users and specially Uber and Careem
drivers in Pakistan and also that our product will expand throughout
the World with the passage of time as our company grew and
number of orders for our product increased.
Marketing Mix/5Ps:

Product  Smart Dash

 Facilitate people to use mobile phone while

driving

 Ease to driver

Price  Price= cost +% profit

 Price=6000+4000=10000

Place  Car Accessories & Auto Shops

 Online car accessories stores

Flows

 Interacting marketing

 Direct marketing

 Word of mouth
Marketing Mix/5Ps:

Promotion “Smart Dash”

We will use different method for promotion

 Personal selling

 Awareness programs

 Public relations

 Internet

People Target Market

 Car drivers

 Transportation network company

Financial plan

 Total Start-up Cash Required:

Amount required for Resources = 189,000

3 months Operating Expenses = (62,000*3) =186,000
total = 375000

 Source of Revenue:
By selling the smart dash.
 Company’s Operations:

1) Collecting the raw material from suppliers is the responsibility of Noman Khalid & Zeeshan ilyas the Head
of public relations and marketing operations.
2) Then for assembling of parts and testing the product, Moin-ud-din & Sameer shafqat the head of
technical operations take charge and he is responsible for in time production.
3) After passing through testing the product goes for delivery. And delivery is done by Syed Raza hussain
the head of finance and customer services irresponsible for smooth delivery and after sale services.