Академический Документы
Профессиональный Документы
Культура Документы
Amine IE/22/012
Neeraj PGP/22/34
Neha PGP/22/88
Sonali PGP/22/111
Pushkar PGP/22/359
Sneha PGP/22/386
Sudama PGP/22/389
Introduction
• Sitaram Textiles: Government-owned company located in outskirts of Trichur, Kerala
• Integrated textile mill with spinning, weaving and processing
• Product-mix consisted wide variety of cotton textile and also yarn
• Product line of fabric: Grey calendered cloth, bleaching mulls, bleached poplins, dyed varieties in poplin, dyed
cambric, dyed casement, drill and printed varieties in cotton
• Traditional distribution chain: consisted of agents, wholesalers and retailers
Breakeven
value (in L) 1900[given]
cloth (lakh m) 42.42 14.91 632.7 36.32 18.24 662.71
Value from yarn 651.79
Current capacity
utilisation 37.86%
Increase in capacity
required 19.15%
• Sitaram limited should consider the alternative of
going ahead with blended fabrics
Reasoning for entering into blends:
1. High demand for blends: Medium price poplin
face competition from blends and low price
poplin. Hence before other competitor’s take
Sitaram’s poplin share by blends, Sitaram itself
Recommendations should enter into blends
2. All India CAGR by of 18.49% for blends; 27.87%
in Urban; 11.89% in rural by value
3. Scaling: By large scale production of blends for
different market segments, low cost production
can be obtained to compete in market
Distribution Channel:
1. Sitaram has only 5% share in total sale of small dealer and 3% share in
large dealer more dealers need to be contacted
2. Dealers for specific product segments skirts, trousers, Salwaar Kameez,
underskirts
3. Pushing blends in urban area through dealers
4. Enter into uniforms for skirts and trousers Dealers need to form
contracts with schools administration
5. forward information of trends from agents needs to be gathered for
entering into Salwaar Kameez
Recommendation
• For 40s Poplin used in brassieres from long term contract with branded
manufacturers as only one branded competitor is present