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By:
Students of NIFT, Delhi
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° aeliance Fresh is the convenience store format which forms part
of the retail business of aeliance Industries of India.
° Headed by Mukesh Ambani.
° The company already has in excess of 560 reliance fresh outlets
across the country.
° These stores sell fresh fruits and vegetables, staples, groceries,
fresh juice bars, dairy products and other FMCG products.
° A typical aeliance Fresh store is approximately 3000-4000
square. feet and caters to a catchment area of 1-2 km.
° aeliance plans to invest in excess of as. 25000 crores in the next
4 years in their retail division.
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° Ôroduct width: Fruits, Vegetables, Juices and
other FMCG Ôroducts.
° Ôroduct length: Fruits and vegetables both
Indian and imported are available.
° FMCG Ôroduct length includes detergents,
hair products, perfumes, cosmetics,
household products etc.
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° The house keeping people has the
responsibility of the cleanliness and hygiene
of the store.
° very aeliance Fresh Store has at least two
house keepers.
° Cleaning is done 7 times a day.
° A regular check on their attendance is kept
by the supervisor.
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° very aeliance Fresh Store has two security
guards working in two shifts of morning and
evening.
° He comes in the morning to help supervisor
to open the shop and lock it in the morning.
° He helps to prevent any kind if theft.
° He checks the bill of the product purchased.
° His pay scale in aeliance Fresh is as.3000
pm.
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° aeliance Fresh has different categories of product
hence every categories has a product head.
° There are basically two categories Fruits Vegetables
and FMCG Ôroducts.
° He helps to lay various promotion schemes and
discounts with the help of the head office.
° To inform the store manager about the performance
of various products in the store which come under
his product categories.
° Ajeet Sharma: Store Keeper, aeliance Fresh.
° Shailender Ôandey: Supervisor, aeliance
Fresh.
° Location: aeliance Fresh.