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• Yousania Ratu
• Beverly Mende
• Semuel Manuk Allo
• Lingkan Pagala
Photographs by: Andrew
Zuckerman
Energy systems company • Leaders understand the
central role that cross-group
collaboration plays in
The collaboration business today.
• decided to offer an after-sales
service plan for one of its products.
• the best way to make that happen,
the company’s leaders knew, would
be to bring people from the sales
and service departments together
and ask them to collaborate.
• THE SOLUTION
Leaders who want to foster effective cross-
group collaboration should start by doing a
threat assessment. How might the
collaboration threaten the identity, legitimacy,
and control of the groups involved? Only after
leaders have checked their collaboration blind
spot should they focus on logistics, processes,
and outcomes.
Global insurance company: InsureYou.
A few years ago, the company’s leaders
THE COLLABORATION
launched a collaboration that stalled in a
manner very similar to that of the
collaboration at EnerPac—but ultimately, and
instructively, they recognized what had gone
wrong and managed to turn things around
INSUREYOU: The Collaboration
Risk Management Team & Business
Line Groups
o Risk management team
Which knew how to calculate and
structure risk for all insurance
products
- Identity
- Legitimacy
- Control
They almost always require that
groups “own” territory—such as
areas of responsibility, resources,
or even reputation
Reinforce Identity
• Gain clarity on how each of the involved groups perceives itself.
• consider how the critical elements of the collaboration
might threaten the group’s identity.
Minimize the Resistance
Reaffirm Legitimacy
• Consider the big picture from collaboration.
- Think again about the critical tasks and credit to be shared
during the collaboration.
- Do any align with the group’s reason for being or its most
valuable contributions.
Minimize the Resistance
Reassert Control
• Identify the major areas in which the group has autonomy and decision rights.
For example: Broad topics, processes, equipment, and decisions is this group
responsible for?
- Landmark categories
- Consider collaboration
- Which topics will require shared, uncertain, or ambiguous control,
- How do they map onto the landmark categories
you’ve just identified?
Check Your Blind Spot
THANK YOU