THE EVOLUTION OF MEDIA:

FROM TRADITIONAL TO NEW

MEDIA
“The value and function of media have evolved through
times… from the prehistoric age to new information age.”
LESSON OBJECTIVE:

 The importance of Media

 Mass Media

 Demassification

 And the evolution of media will be identified

THOMAS JEFFERSON
The 3rd President of United States and author of
the Declaration of independence.

MEDIA
Is the foundation of Democracy.
- Serves as window to the people and mirrors the
realities of life.
Is a watchdog of the society..
- In a democratic country like the Philippines, media
has become the agent of the public.
Media as oftentimes the only source of information, it must ensure the following:

1. Implementation of utmost professionalism.

2. Must be objectives at all times.

3. Provide the public with balanced reporting.

4. Fair and Honest covering of stories or events.

5. Examine and comprehend the interest of the public.

6. Make avenue to represent different voices and opinions.

THE IMPORTANCE OF MEDIA

JOHN VIVIAN
- A politician and industrialist.
Born: 1750
died: 1826
- He explained the importance of
Media in his book entitled “ The
Media of Mass Communication”.
 The Cambridge Dictionary
defines pervasiveness as present
or noticeable in every part of a
thing or a place. The Internet has
become Everyone’s
go-to place
whenever they need
People rely on to know something.
media in their
daily lives.

MEDIA

TV shows, music, films,

books, clips and videos,
and social media sites, are
just some of the things that
The media has the the media offers as
power to persuade entertainment.
people.
MASS MEDIA & DEMASSIFICATION

MASS MEDIA – Refer to the channels of

communication that involved transmitting information.

DEMASSIFICATION – is derived from the word

Demassify which means to divide or break up.
THE EVOLUTION OF MEDIA
PREHISTORIC AGE:
INDUSTRIAL AGE:
ELECTRONIC AGE:
TODAY’S MEDIA HAS COME A
LONG FROM WAY CAVE
PAINTINGS. WHILE THE TRACES OF ARPANET –
THE INDUSTRIAL & ELECTRONIC ADVANCED
AGE STILL REMAIN IN MODERN RESEARCH
MEDIA, THE INTERNET IS THE
PROJECTS
PREVAILING PLATFORM OF MEDIA
AGENCY
IN THE INFORMATION AGE.
NETWORK
- Is a single network connecting a few dozen ARPANET–
sites. By using packet switching or the process
of breaking down information and sending it
ADVANCED
through different routes. RESEARCH
- Was used by the American Army to
trace/locate their enemies in the battle fields.
PROJECTS
- Use d as communication tools. AGENCY
NETWORK
History of INTERNET in the Philippines

First became available on MARCH 29, 1994.

PHNet – Philippine Network Foundation
– connecting the country and its
people to SPRINT in the United States
via a 64bits link.

SPRINT – is an American
telecommunications company that
provides wireless services and internet
service provider.
1995
Telecommunications Act of the Philippines
made into Law.
- Securing a franchise is now optional for
value-added service providers.
– this law enabled many other organizations to
establish connections to the internet, to create
web sites and have their own internet services or
provide internet services and access to others.
Franchising – is based on a Value-Added Services – term
marketing concept which can for non- core services or short
be adopted by an organization services beyond standard.
as a strategy for business Example: SMS, MMS data
expansion. access.
The Growth of the Internet in the Philippines
was hindered by many obstacles including:

1. Unequal distribution of internet infrastructure

throughout the country.

2. Its Cost and Corruption in the government.

2012
The cybercrime Prevention Act codified as
Republic Act No. 10175.
- Criminalized cybersquatting, cybersex, child
pornography, identity theft, illegal access to
data and cyber libel also made into law
Child
cybersquatting pornography Illegal Access
– also known –exploits to Data– no
as domain children for Identity permission to
squatting. cybersex – sexual use private Cyber libel– a
known as Theft–is the
stimulation deliberate account. false
computer use of statement
sex,netsex or someone that harms the
virtual sex. else identity. reputation of
others.
2012
The cybercrime Prevention Act codified as
Republic Act No. 10175.
- The act has been criticized for its provision
on criminalizing libel, which is perceived to be
a curtailment in freedom of expression.
Supreme Court of the Philippines
- questioned the continuality of the Act. Then issued a
temporary restraining order on October 9, 2012,
stopping implementation of the Act for 120 days.
Magna Carta for Philippines Internet Freedom
- was filed in the Philippines Legislature in 2013 to, among others,
repeal Republic Act 10175 – The Implementing Rules and
Regulations of Republic Act No. 10175 were promulgated on
August 12, 2015.
EVOLUTION OF INTERNET in the Philippines

BBS - BULLETIN BOARD SYSTEM (1986)

- A computer server running software that
allows users to connect to the system using a
terminal program.
Star BBS – was formed by EFREN TERCIAS
& JAMES CHUA of Wordtext System.
First-FilRBBS – a public-access BBS went
online with an annual subscription fee of
Fox BBS – was operated 1,000.00. Operated by Dan Angeles & Ed
by Johnson Sumpio. CastaÑeda.
1987
- The Philippines FidoNet Exchange a local
network for communication between several
BBS’s in Metro Manila was founded.

1990
- A committee helmed by ARNIE DEL ROSARIO of
the Ateneo Computer Technology center was
tasked with exploring the possibility of creating
an Academic network of universities and
government institutions by National Computer
Center under Dr. WILLIAM TORRES.
1991-1993
- Emergence of Email gateways and services in the
Philippines, including some from multinational
companies like Intel, Motorola & Texas Instruments
which used a direct internet connection X.25 network.