PRESENTED BY:

 TAHSEEN (13)
 SHAMA (27)
 RENUKA (32)
 RAJASHREE (38)
 NIYATI (44)
 “Communication is the broad field of human
interchange of facts and opinions and not to
technologies of telephone, telegraph, radio and like”
-Charles E. Redfield
• “Communication is an intercourse of words, letters,
symbols or messages and is a way that one
organization member shares meaning and
understanding with another.”
 Takes place between at least two persons

 Continuous process

 Transmission of facts and feelings

 exchange of understandable information

 Makes an organization a dynamic structure
 Makes people to behave logically
 “Master-key” to the entire process of management as
well as organizational effectiveness.
 Essential for quick and systematic implementation of

the managerial decisions.

 Good aid to planning and coordinating.
 Sender
 Receiver
 The message
 Encoding
 Decoding
 Channel
 Feedback
 SENDER
 MESSAGE
 ENCODING
 CHANNEL
 RECEIVER
 DECODING
 FEEDBACK
 INFORMATION:
To inform yourself fully

 CLARITY:
Ideas should be clear and unambiguous

 ATTENTION:

Receiver should give full attention

 CONSISTENCY:

Communication should not be mutually conflicting.

 ADEQUACY:

Information should be adequate and complete.

 INTEGRITY AND SINCERITY:

communication is a means to an end and not an end
in itself.

 INTEGRATION:

Ideas must be conveyed at the proper time.

 FEEDBACK:

Necessary for effective control

 Wrong choice of channel or Medium:
Proper medium of communication should be selected.

 Physical Barriers:
Distance between two communicators should be
minimum.

 Semantic Barriers:
Misinterpretation of words leads to mis-
communication.
 Premature evaluation:
Message should be listened carefully.

 Perfunctory Attention:
Proper attention should be paid.

 Superior –Subordinate Relationship:

Status-structured relationship adversely affects the
communication process.
 Formal
 Informal
 Upward
 Downward
 Oral
 Written
 Horizontal
 Vertical
• FORMAL:
 Establishes a relationship between two
positions.

• INFORMAL:
 Generally referred as Grapevine system of
communication

• UPWARD
 Flows from subordinates to their superior

• DOWNWARD
 Flows from superior to subordinates
 • Oral
 Ideas are shared through any mechanical or
electrical devices.
• WRITTEN
 It is indispensable in case of rules, orders, etc.
• HORIZONTAL
 Communication between the subordinates of the
same superior.
• VERTICAL
 Communication between the superior and
subordinates
THANK YOU