CUSTOMER SATISFACTION

TOWARDS HONDA TWO

WHEELER

Presented By:
Somil Modi (20152002)
BBA-MBA 2015
JAIN HONDA

CUSTOMER RELATIONSHIP MANAGEMENT

INSTALLATION OF CRM SOFTWARE

EFFECTIVE MARKETING

AFTER SALE SERVICE

ABOUT THE COMPANY HONDA PROFILE OF JAIN HONDA
Founded By: Soichiro Honda Operations started in 2008

World’s largest manufacturer of motorcycles and internal Captured round 25% of market share at Jhansi in two
combustion engines wheeler market

Manufactures 3 million motorcycles annually. Workforce: 60

Company also involved in other business like artificial Provision of credit and financial facilities.
intelligence research. 5% revenue invested in R&D
Sales ranged from 120 in 2008 to 260 per month.
Honda Motor Corp Ltd. Has recently launched its first ever
MPV model. Major proportion of sales consists of bikes and activa
around 60%
Highest sale of active over past 11
months.
• The safe customers are those
whose all needs are fulfilled
and are not prone to move

• The habitual switchers are

happy and they are still likely
to switch

• The persistent ones will

remain in any case but they
are misunderstood. They
could be come into the safe
customers if their all needs
are full fill.
 OBJECTIVES OF THE STUDY
To know about the
Honda’s level of customer
promotional activities of It’s Market Position. Cost saving initiatives.
satisfaction.
Honda company.

To collect and evaluate

The main objective of the ideas/views and
study is to find out the expectations of the internal
level of satisfaction among customers for the
the internal customers. improvement in suppliers
performance.
To make company's internal
To find out the most
suppliers aware about the
prominent area of
dissatisfaction part of their
dissatisfaction.
customers.

To enhanced the
To bring the new ideas so as
communication & co-
to help the firm to
operation between the
centralise the data base of
internal suppliers and their
customers
customers.
FINDINGS FROM RESEARCH

About 40% people has About 50% of population About 45% have good
been associated with agree with the services opinion about honda
company from 1-3 years. provided. motors

45% people agreed to

About 40% people like
recommend the
the promotions and
company and products to
campaigns
others
 73% people feel that prices are affordable

74% believe that attractive discounts are offered

20% no test drives available, 15% regular follow-ups

CONCLUSION and 85% people feel satisfactory services provided.

86% people feel that human resource works with

utmost efficiency

94% people also fell the display of attractive

merchandise
 LIMITATIONS

This analysis is limited The stated method of

to the customers who sample may not be The time period of the
have purchased from stated to all types of study is limited
JAIN MOTORS customers
REFERENCES

WWW.HONDA2WHEELERS INDIA,COM THE DATA IS COLLECTED FROM THE

CUSTOMERS AND THE COMPANY
EMPLOYEES