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strategy. It is
summarized in seven Ps
by which the enterprise
will engage competitors
and gain customers
Is the way the customers perceive
the enterprise and its products
or services in their minds.
refers to an overall strategy that
"aims to make a brand occupy a
distinct position, relative to
competing brands, in the mind
of the customer".
Is a tangible good or the
intangible service that the
enterprise offers to its
customers in order to satisfy
their needs and to produce
their expected results.
1.Breakthrough products – are which give the
customer a product which is technologically
and creatively superior to the
existing product which is present in the
market.
Offer completely new performance benefits.
Marketing breakthrough products need a
higher level of customer education and
orientation.
Try to claim a new space in the mind of
the customer different from the
spaces occupied by existing products.
is a marketing strategy that focuses on
showing off the differences between
your product or business and the
competition.
a product that has been
designed, branded or
packaged to look exactly
like that of a well-
established competitor; a
cheap imitation.
Do not intend to compete
directly with the giants. They
are products with lower reach,
lower visibility, lower prices,
and lower top of mind.
Serves several important purposes, which
elevate it to one of the 7Ps of marketing.
ROWENA M. SUYAT
LADYLYNN B. MACASABUANG