Business School(Sup De Co Marrakech)

Maroc télécom in the sub-saharien market

« un monde nouveau vous appelle »

Developped by: Supervised by:

MANAF Khawla. Madam CHEGGOUR Maria.
MACHICHI Ikhlass.

Academic year: 2019/2020.

I. Telecommunications sector in
Morocco.
II. Presentation of the brand.
III. IAM history.
IV. IAM strategy in the local market.
V. IAM expansion reasons.
VI. IAM management measures taken
to go international .
VII. IAM internationalisation strategy :
« subsidiary ».
VIII. IAM risks faced in the foreign
market.
 The risks inherent in potential acquisitions by IAM of
telecom companies or licences could have an impact on
MAROC TELECOM ’s business activities.
 The business activity of IAM outside Morocco could
give rise to additional risks.
 Wherever IAM operates , it could fail to retain key
personnel or to hire highly qualified staff which could
significantly affect the company’s business activities
and its ability to adapt to its environement.
 MAROC TELECOM’s business could be affected by
regulatory pressure in the markets in which its
subsidiaries operate.