 The Opening Paragraph

 Organization Background (Structure, Products, Industry,

Competition, Services, History, Financial Situation)

 Specific Area of Interest (Marketing, Finance, Operations, Other)

 Specific Problem or Decision

 Alternatives (Optional)

 Conclusion (Task, Deadline)

1. The Short Cycle Process

Purpose Get a good feel or size-up for the case

Step 1 Read opening and ending paragraphs

Step 2 Who? What? Why? When? How?
Step 3 Quick look at the case exhibits
Step 4 Quick review of case subtitles
Step 5 Skim case body
Step 6 Read assignment questions and reflect
2. The Long Cycle Process

Purpose Analyze and solve the case

Part 1 Read the case

Part 2 Apply the case solving process
Step A Define the issue
Step B Analyze the case data
Step C Generate alternatives
Step D Select decision criteria
Step E Analyze and Select preferred alternatives
Step F Develop an action and implementation plan
1.Short Cycle Process
Name Position
Who:

Issue(s)
What:
Why:
When:
2. Long Cycle Process
A. Issue(s)
Immediate Basic
1. 1.
2. 2.
3. 3.

Importance
Low High
Urgency L I II
H III IV
2. Long Cycle Process

B. Case Data Analysis

2. Long Cycle Process

C. Alternative Generation
1.
2.
3.
D. Decision Criteria
1.
2.
3.
2. Long Cycle Process

E. Analyze and Select preferred alternatives

F. Develop an Action & Implementation Plan

Timing
Milestones
Who
What
When
Where
How

Missing Information

Assumptions