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Launch of Android Application

As the project was a real-time project, the co-launched an Android


application called VAJRA where Daily-Salesman can take quick order
on outlets in less time.
Specifications and features of the app:
•Name of the outlet.
•Address of the outlet.
•Outlet’s daily sales.
•Feature to fill the Monthly display rental.
•Feature to upload Pictures of Outlet front, Shelf Stock, under the table
stock.
•Real-time location, i.e. directly connected through GPS
•The app has the feature to collect all the information and provide it to
the server in real time. This app also has the function to make the
company enable us to get daily updates on how many outlets get
enrolled daily. In this way, the monitoring of the project became very
easy with this application.
Screenshots of the application VAJRA
• DS (Daily Salesman): A person responsible for taking accurate order,
collecting cash and maintaining desired freshness in the outlets assigned to
his beats for particular categories assigned to him in the market on daily
basis.
• TL (Team Leader/ supervisor): Team Leader of 5 to 6 salesmen responsible
for:
• Managing Demand-supply of ITC cigarettes and other products.
• Promotions
• Communicating the offers by the co. to retailers
• Placing and positioning new brands
• Maintaining visibility of ITC products
• Collecting feedbacks and managing the Company - retailer relationships.
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WHOLESALE DISTRIBUTION POINT OF ITC IN PATNA:

 M/S IMRITA BAIJNATH, DIGHA


 PATLIPUTRA TRADING COMPANY, GANDHI MAIDAN
 IDEAL ENTERPRISES, KANKARBAGH
 CHENIYA IMPEX, PATNA CITY
 RAM TRADERS, BMP
 MAGADH ASSOCIATES, ZERO MILE
 VIJAY ENTERPRISES, BIHTA
 GUPTA TRADERS, MANER

SUPER STOCKIST OF ITC IN PATNA:

 MAA DEVI ENTERPRISES, MASAURHI


 SHANKAR ENTERPRISES, PUNPUN
S.W.O.T
Strengths
 More advanced distribution channel of ITC in Patna
 Low Cost (Competitively Pricing)
 Good advertising & visibility on outlets of every ITC product
 Good product quality & packaging
 Good relationship between daily salesman/supervisors with retailers
 ITC a trust of 108 years
 Diversified product & services portfolio
 Good visibility on every outlets they served.
S
PROMOTIONAL ACTIVITIES DONE BY ITC
HOW WE UTILISE THE RESOURCES & REDUCE THE COST OF ADVERTISEMENT?

(BEFORE)

(AFTER)

(LAUNCH OF ITC SUNFEAST BOUNCE CAKE)


ENROLLMENT OF DHANVARSHA SCHEME
REWARDS & INCENTIVES BY ITC TO MOTIVATES THEIR EMPLOYEES
Division of work

• DIVISION OF WORK
• Division of outlets according to their respective supervisors, Salesmen
and trainees.
• Deadlines