ETHICS, CSR, and

CORPORATE BEHAVIOR
INTRODUCTION
ETHICS : ● Ethics differ from country to country
What is the right thing to do

● Corporate behavior should be ethical

and responsible
ETHICAL PHILOSOPHIES
DEONTOLOGICAL ETHICS :
● An approach to ethics focusing
on the rightness or wrongness of
action without any other
considerations

● Non-Consequential theory

TELEOLOGICAL ETHICS :
● An approach to ethics focusing
on the rightness or wrongness of
action by examining its
consequences

● Consequentionalist theory
ETHICAL PHILOSOPHIES
ETHICAL OBJECTIVISM
● The view that their are universal
moral principles valid for all
people and all situations and time

ETHICAL RELATIVISM
● The theory that holds that
morality is relative to the norms of
one's culture. That is, whether an
action is right or wrong depends on
the moral norms of the society
in which it is practiced
ETHICAL PHILOSOPHIES
UTILITARIANISM
● The best action is the one that
leads to he greatest amount of
happiness for the greatest
number of people

CONCLUSION
CORPORATE BEHAVIOR
Corporate behavior involves legal rules, ethical code of conduct ,
and social responsibility principles. When corporation acts ethically
and socially responsibly in its business decisions and strategic planning
then that corporation will be more sustainable.
CORPORATE REPUTATION
There are many benefits claimed for being perceived as having a good
corporate reputation.

Important for business management Important for competitive advantage

Improve shareholder value

Video Presentation