A STUDY OF MIS OF

FLIPKART Submitted By:

Group 7
Evolution
 Company

Flipkart Pvt Ltd. is an Indian electronic commerce company based in Bengaluru,

India

Founded by Sachin Bansal and Binny Bansal in 2007, the company initially focused
on book sales, before expanding into other product categories such as consumer
electronics, fashion, and lifestyle products

Flipkart maintains several house brands, including Citron (home appliances) and
Digiflip (formerly for electronics and accessories)

In 2017, Flipkart launched additional brands, including Billion (smartphones),

Smartbuy (electronics accessories, effectively replacing Digiflip), and MarQ (for
large appliances, although its launch was faced with a trademark dispute with an
existing company, Marc Enterprises
Recent developments
On 4 May 2018, it was
reported that the US retail
chain Walmart had won a
bidding war with Amazon to
acquire a majority stake in
Flipkart for US$15 billion.
On 9 May 2018, Walmart
officially announced its
intent to acquire a 77%
controlling stake in Flipkart
for US$16 billion, subject to
regulatory
Walmart president Doug
McMillon cited the
"attractiveness" of the
market, explaining that
their purchase "is an
opportunity to partner with
the company that is leading
transformation of e-
Commerce in the market".
Competitors
 Strategies
Flipkart have 75 million registered users who had helped the company to achieve 5 billion
dollar GMV of sales in FY15

Its “Big billion days” is the most successful campaign till now that has helped the
company in increasing its sales during the festival season

Behavioral & Psychographic are the segmentation strategies used by Flipkart to

segment the market to cater to the customers changing needs & wants

Flipkart uses undifferentiated targeting strategy, since people of all demography

purchase items online which is available to everyone where the delivery is possible

They have acquired companies like Myntra, Jabong, Appiterate, Letsbuy, Mine360,
chakpak.com, weread and the latest one being UPI-based payments start-up PhonePe.
These companies are helping it in enhancing its functional capabilities

It has a fantastic positioning in the mobiles and small appliances segment

 Information requirement of
organization
Critical Success Factors
 Information requirement of
organization
• Flipkart is a company which has entered into online E-
Commerce industry very early. It has strong brand value in
India
• Flipkart has developed its own logistics arm E-Kart, which has
been initially used for in-house deliveries
• Recently, it has developed its own payment gateway solution
provider, where customers can save their credit card details,
Payzippy
• Flipkart has its own marketplace model where sellers need to
register in this platform and buyers can negotiate with the
sellers on varied service levels and it also helps company to
reduce its own inventory
Technical working function of
flipkart
It is created chiefly on PHP, this website provides us to
experience as contented purchasing as in a real store.

At present, the engineers of this site’s program clear that

the site is no high in its responsiveness and very low at
showing the mistakes of technology which assists the online
store to keep up the selling.

According to reports, an ex-Flipkart Engineer reported that it

does not rely on any firmed technology stacks, but finds out a
tool which is a problem solver and flexible. He had used Java,
Scala and pure python for various projects when he worked at
Flipkart.
Technical working…
All their software function on Linux – Debian and most of
other systems are not built ever on Java. But they take JVM for
their use.

For data storage Flipkart make use of MySQL, and for caching it
uses Memcached. The company has estimated large No SQL
data stores to choose the best for the production.

For different projects, Flipkart uses Hadoop software, and

make it easier for evaluation and data management.

The complete rules which are seen above provides the reason
why Flipkart is one of the best selling eCommerce brands in
our country!
Technical working..
The company have an understanding with their associates for order
tracking, reconciliation and MIS reports

The customer is also updated about the status of his shipment via
message, email or through the website. When there is recall of any
product than also they manage that efficiently
Uses the framework that has Two components: One measures the
performance of the website through various defined metrics, while
Second is used to test the success of web marketing campaigns, allow
multiple versions of the site to be live simultaneously
If the transaction rate falls bellows a certain limit, system are
immediately alerted. Second framework is helpful to engineers to
change the design of the homepage

They can also evaluate the impact of the change with the metrics
collection tools
 Existing IS
User Interface: Flipkart has a simple user interface that
allows loading of the website quickly, and offers a ‘Lite’
version for slower internet speed too, rather that the flashy
heavy interfaces of other e-commerce website, that
improves the customer experience

Payment Interface: Flipkart used Axis Bank payment

Gateway in spite of confusing CCAvenue Payment gateway

The company use sales to predict the inventory levels. The

warehouses are split into multiple areas- inventory,
packing, shipping, and so on. The stocks are replenished
every 24-28 hours
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User Reviews on Flipkart