A study on the effectiveness of promotional strategies and policies

AT
Youth4work Pvt. Ltd.

A-21, Vivek Vihar Phase 2, Vivek Vihar II, Jawala Nagar, Shahdara, New Delhi 110095
Under the organizational guidance of:
MS. PALLAVI AGGRAWAL
Submitted in Partial Fulfillment of the requirement of the award of BBA degree of
GGSIPU, New Delhi
Submitted to:
Submitted By:
TWINKLE ARORA
SANCHIT GOYAL
Faculty of management
Enrollment No.:41315601717
BBA 3rd year Batch: 2017-20
Dr. Akhilesh Das Gupta Institute of Technology & Management

(Affiliated to GGSIPU)
 Youth4work.com is a ‘People Platform’ which empowers
youth to assess themselves, improve their talents and
showcase themselves for their talents and professional
INTRODUCTION
achievement. The platform Youth4work helps you create
(Company Profile) Your Assessed Professional Presence. We Test and Rank
individuals for their talents to get hired. Youth4work
headquarters is in New Delhi, Delhi. Youth4work has a
revenue of $4.9M, and 109 employees. Youth4work has
received a total of $500K in funding. Youth4work main
competitors are HackerEarth, Anant Learning And
Development and TalentPad. As of August 2019,
Youth4work has 64.0K fans on Facebook and 1.6K
followers on Twitter. The Founder & CEO Mr.Rachit Jain
of Youth4work Youth4work was Started on February 2010
Its headquarter is located in New Delhi. Website
https://www.youth4work.com/. Contact CONTACT
DETAILS: 1)Call 011 6400 0230
2)support@youth4work.com
Services ● Apply in companies

● Contact with professionals

● study college entrance exam

● Prepare for jobs by testing your skill

● Find new jobs

● Compare your rank with others

OBJECTIVES & SCOPE

1 2 3 4 5
To study brand To study various To analyze the To understand
awareness among promotional tools digital marketing the perception of
customers. used by strategies online teaching.
Youth4work. adopted by
Youth4work.
Research Type of research: Descriptive research

Methodology Descriptive research is defined as a research

method that describes the characteristics of the
population or phenomenon that is being studied.
This methodology focuses more on the “what” of
the research subject rather than the “why” of the
research subject.

Sample size: 50

Sample area: Delhi/NCR

Research Methodology(continued)
Data collection: Primary data with the help of questionnaire.

Secondary data: books, internet.

Sampling method: Convenience sampling

Convenience sampling is a non-probability sampling technique where subjects

are selected because of their convenient accessibility and proximity to the
researcher.

Sampling technique: Non-random sampling.

Digital Marketing
strategies
 1. Search Engine Optimization (SEO)

SEO, or Search Engine Optimization, is the process of getting quality traffic from free,
or organic, search results on the search engines (like Google and Bing).

It’s important that the traffic you drive to your website is relevant to your industry. If
you manage to attract a high volume of visitors searching for Macintosh computers
while what you actually do is selling raincoats, the traffic will do you no good.

SEO is one of the most important types of digital marketing. By optimizing your
content for search engines, you can increase a steady stream of relevant traffic that will
only grow over time. Without search engine optimization, people simply won’t be able
to find you on the Internet
Example of
Search
Engine
Optimization
(SEO)
2. Social Media Marketing (SMM)

Simply put, social media marketing refers to the process of using social media
platforms to attract traffic and attention. By using social media, you can increase
exposure and build meaningful relationships with your customers.

3. Radio Advertising

While considered “old-fashioned” by some, radio advertising might still be a powerful

medium, especially for B2C companies and local businesses. In the US alone, radio
advertisements account for 7.8% of total media expenditures (source).

Radio advertising is also relatively cheap, as you don’t need to produce fancy visuals:
you solely rely on your customers’ imagination.
4. Television Advertising

Our list of digital marketing types wouldn’t be complete without television advertising.
With the general population spending over 4.5 hours a day in from of the TV, it’s still
one of the most popular medium types. It reaches people faster than, say, newspapers
or radio. Due to the powerful effect video has on humans, it might also be very
effective.

5. Content Marketing

Content marketing is a type of digital marketing that focuses on creating and

distributing content for a target audience. The content aims at being valuable, relevant,
and (ideally) consistent. Its ultimate goal is to drive a profitable customer action.
Survey questionnaire:
Graphical responses
Conclusion:
Studying via internet is very common nowadays around 93% of the
students use internet for to search for educational content in India.
Whereas in America 96% of students use internet for to search for
educational content. As per the survey conducted 88.2% people find
that online promotion is better than offline promotion. Majority of
the people find that advertisement is the best way for promoting
your product. Out of 34 people there are 23 people who know about
the preparation test.
THANK YOU