Tales2Go

Group 1
Farhan
Pooja Gupta
Raj Ratan Soren
Shray Yadav
Shashank Dev Srivastava
Summary
Our Vision
Tales2Go will provide a platform for readers to get access of relevant reading
content for exploring new things.
Context Our Product
The habit of reading is • Through tales2go we are
trying to let users take a
already diminishing as
audio and visual media is break from gadgets and
taking over. read something that is
short, crisp and
memorable.
Outcome
The ease of access for such modules
would help develop the habit of reading
and in long run people would be getting
the content customised according to their
interests and current trends. Bridging the
gap between reading on paper and
technology providing content.
 WHAT IS GOING ON?
As the emerging entire technology trend, where everything is
online and just a click away, this would help people avert eyes
from the screen for a couple of minutes and we hope to bring
their whole attention for that span.
So along with the content, whatever message we are encoding
in form of Adwords, we hope we would get more visibility and
more retention subconsciously, benefitting customer and
advertisement partner equally.

3
The Reader’s Market in India

● India's book market, currently worth Rs 261 billion making it the

sixth largest in the world and the second largest of the English
language ones,

● It is expected to touch Rs 739 billion by 2020

4
● The Indian Readership Survey (IRS) data released for Q1 of
2019 reveals that the overall readership of newspapers has
grown from 407 million readers in 2017 to 425 million readers at
the end of the first quarter of 2019.

4
GAP ANALYSIS
● We are trying to create a social community for readers and writers to engage with
literature and other readable content
● With advent of technology, many readers still take pleasure in reading content
from paper
● People looking forward to reading printed daily news, fiction, poetry and articles
from existing writers and new enthusiasts as well
● Providing an ease of access which enables the customer to access their personal
favourite reading content

5
Business Model Canvas for
PowerPoint
Key
Partners
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Making reading
● From readers App Design effective , Crisp
Self Service ● For students in
printing content Customised Results for user Customised Search the age range
● From Publication
and memorable
Providing reading
of 5-25
Houses ● Readers of age
● Content Writers
material digitally
and physically,
18 - 45 who
and Readers for Key Channels travel or sit in a
reviews Creating a cafe
Resources
● From community of
Social Media ● People who are
Advertising Intellectual Property readers and Online planning to start
agency Human- Web and writers, providing reading
application a social
development community
platform
Cost Structure Revenue Streams
Publication Houses
Application Making
Business Partners
Advertisement
Advertisements
Competitive Advantages
● No Requirement of any
electronic device
● Provides a plethora of reading
options on paper and display
as well
Opportunities
● No existing competitor
● No requirement of carrying any
device to access
● Helps in social security as well
● A stand alone device for people to
access their basic requirements
10
Potential Problems
● Paper requirement
● Maintenance is required
● Once access from mobile is
required
Threats
● Kindle reader and similar new
entrants at affordable price
● Magazines and books at
dirt cheap prices
 Target Market Segments 2
Million+

● A reader of age 18 - 45 who travels or sit in a cafe, who are keen

1.2
readers and love to read from paper rather than the electronic Million+
device.(Demographic & Psychographic Segmentation)

● People who are planning to start reading but do not get time & 0.8
motivation due to workload. (Psychographic Segmentation)
Million
● For students in the age range of 5-25 we have decided to put such +
kiosks in the educational institutes.(Demographic Segmentation)

● For Travellers who love to explore new places and information

around them.

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6 Months
Targets 100 Devices
With 10+ transactions daily

10,000+ Users
Target for first 6 months 9

3+ Publication
houses
2+ Advertising contracts
 FUTURE PROSPECTS

● Total costing for 3 year duration

58,66,000
● Total Revenue for 3 year duration 10

90,93,750
● Net Profit 32,27,750
● Profit Percentage 35.02471872
Thank You 11