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Residential LIFT Raja - 12039


Ram - 12048
Piyush - 12031
Santhosh - 12047
Roshan - 12019
Rakesh - 12027
Sadia - 12025
Product Benchmarking
„ajor Global Players
4ur Aim

v Product: Residential lift


v Target „arket: Dubai/ Sharjah /Ajman
v „arketing Target: 1st year 35 nos., 2nd year:
75 nos͙..
v competitive price in the market
v Become the market leader in 5 years
Attributes
s Aesthetics
s Ride comfort
s Reliability
s Speed
s After Sales Service
s Capacity
s Lifespan
Customer survey
C1 C2 C3 C4 C5
Aesthetics 5 1 2 2 4

Reliability 1 3 4 3 2

Ride 2 2 1 4 3
comfort

Speed 3 4 3 1 5

After Sales 4 5 5 5 1
Service

Capacity 6 6 6 6 6

Lifespan 7 7 7 7 7
Benchmarking With Competitors
i           
Aesthetics 2+3+2 5+2+3 3+4+3 1+1+1 4+5+3

Reliability 4+4+3 5+5+4 3+3+5 1+1+1 2+2+2

Ride comfort 4+3+3 5+4+4 3+5+2 1+1+1 2+2+5

Speed 5+4+5 3+5+2 1+1+1 2+2+3 4+3+4

After Sales Service 5+4+3 3+5+4 1+1+1 2+2+2 4+3+5


Benchmarking With Competitors
i           
Aesthetics 1+1+1

Reliability 1+1+1

Ride comfort 1+1+1

Speed 1+1+1

After Sales Service 1+1+1


Problems faced from the leading
BRANDS
v High Selling price
v Lethargic approach in service
v High „aintenance cost
v High lead time in attending call backs
v Rigid maintenance schemes
v Different levels of treatment with different
levels of customers
Action Plan
Considering the present market, following are the most appropriate sectors
for sourcing to ensure best price for the required quality level

v Product reliability will be achieved by sourcing all electrical


components from India
v All mechanical elements will be fabricated locally (UAE)
v „achines and safety equipment will be sourced from Taiwan
v Doors and other mechanical equipment will be sourced from
Italy
v All interior or decoration materials will be sourced from China
and Taiwan
Communicate & Drive Commitment
for Benchmarking
v All materials outsourced from various countries will have CE certification which
will enable us to market in other parts of this region and to ensure safety
standards as per EN requirements.

v Improving the installation and field personnel to ensure that the service
requirements of the customer met religiously.

v Installation and maintenance will be linked performance based incentive scheme


to have more productivity at less cost.

v Customer centric approach will be the motto.

v 4ffering flexible servicing schemes like call back maintenance, charges/ call basis
and spare part maintenance.
Thank you