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Trellis Frame-The iconic exposed trellis frame found KTM 125 comes with Upside
in Duke 125. not only adds structural strength to the Down(USD) fork which offers
motorcycle, but also weighs very less. The entire a stiffer and more planted
powertrain has been engineered to fit inside the riding experience
frame compartment; making the overall dimensions, KTM 125 is the only bike in
quite narrow the 125cc segment to feature
a single-channel ABS unit
Key Features upfront which provides safer
breaking
 A 124.7 single cylinder, liquid cooled
DOHC engine which gives a power of Pros
14.3 bhp at 9250 rpm Underbelly exhaust helps to keep the weight
 Easy to manoeuvre with crisp of the bike distributed equally. It also helps in
gearshifts and a light clutch agile handling and an overall riding experience  Awesome Looks
 Engine from last generation European  All Digital Instrument Console
125 • Second advantage is the heat dissipation factor  Solid build quality
 Premium components with design • Being on the underside, the exhaust does not  Efficient braking system and sporty riding
similar to 200-250 cc bikes with require any additional heat shield on it as it is out of position
aggressive street fighter stance reach from both the rider and the pillion  Available in shades of orange, white and black
 Getting exactly similar to Duke 200 There is no stone unturned when it comes to premium underpinnings as the 125 Duke comes with WP
components for INR 1.25 lakh makes inverted front forks and WP mono shock at the rear. A generously-sized 300mm front and a 230mm rear disc
KTM 125 Duke a steal deal combined with dual-channel ABS brings this baby Duke to a halt.
Risks Associated with the launch : Geographical Variation, Pricing, Customer Perception and other external factors

Geographical Variation Pricing Compared to Others


EUROPE

140000
120000
•125cc segment is more 125cc class is considered
of a leisure activity for as a step up from basic 100000
young riders to commuter bikes and 80000
experience bigger bikes scooters 60000
•In developed markets In Indian market 125cc is 40000
these bikes are just a seen as a performance
part of their portfolio vehicle than a luxury 20000

•Perfect fit for average A bit higher seat for a 0


European male average Indian male Glamour KTM Duke Shine Discover Yamaha R15

INDIA
Bike Models

Internal and External Risks


 May result in decrease in sales of 200cc Duke and RC due to similar
pricing range
 Continuous product launches and lack of in depth marketing
 Higher price in commuter segment of 125cc range
 Customers might prefer bigger engine vehicles in the same price
range
 Competitors might launch their motorcycles at a lower price range
with same features
 Chances of ending up in the eclectic bunch of superior motorcycles
range