BUSINESS INTELLIGENCE

AND ANALYTICS
Presented By:
Abhigna
Anush
Sandeep
Barsa
Aditi
Lalitha
Sumedha
Chaitanya
Surekha
Ayush
WHAT IS BUSINESS INTELLIGENCE?

Extracting data from

operational systems

Transformed into
data warehouse

Using BI for decision

making
BI AS A DISRUPTIVE FORCE

DEMAND SURGE RATING

UBER
& SUPPLY PRICING SYSTEM
Companies That Use Business Intelligence
Amazon Uses BI to Optimize the Supply
Chain
• (Amazon Web Services) analyses all of the
data it gathers across the supply chain.
• Amazon has an incredibly large supply chain
that includes more than 3 billion products
sold in 11 different marketplaces.
• Amazon uses BI and data analytics to
determine where to store these products so
that they can be shipped to customers
quickly.
• The company also creates custom shipping
routes based around these predictive
analytics and geo-mapping.
American Express Detects Fraud with
BI Software
• After implementing a new BI system, they
were not only able to better protect their own
finances, but also those of their customers.
• Using advanced algorithms and predictive
data analysis, American Express is able to
identify fraudulent uses of their customers’
cards in real time
• This helps protect their customers and also
reduces financial risk for the company.
 Data Mining

• A process of selecting, exploring, and modelling large amount of data to support decision making.

• Advantages:
 Access remote data source
 Easy, Efficient and fast
 What pattern exist

• Disadvantages:
• × Privacy Issues
• × Security Issues
• × Missue/ misinterpretation of Information
 Applications of Data Mining

• Promotions
• Direct Marketing
• Interactive Marketing
• Market Basket Analysis
• Churn Analysis
• Fraud Analysis
OLAP (Online Analytical Processing)
• Exploit data stored in Data Warehouse.
• Information stored in multi-dimensional form.
 OLAP Applications
• Purpose of OLAP Applications

• Drilling down process helps to retrieve tables of specific information.

• OLAP Applications in business helps to answer many questions

• Ruby Tuesday solved their problem of one of the restaurants using

OLAP
 Clickstream software
• Standard feature of the server management software

• Comprehensive body of data describing sequence of activities

• Process:
raw data  finding referral channels  identifies customer
creates session definition
 Drugstore.com
• A Web based drugstore headquartered in Bellevue.
• Major challenge
• What did they do to solve problem?
• Benefit for the company
 Dashboard
• Graphical user interface.
• Contains information of
key performance indicators.

Classification :
• Strategic
• Analytical
• Operational
Benefits of Dash board :
• Monitor the contribution of various departments.
• Capture and report specific data.
• Visual presentation
• Positive and negative trends
• Efficiency
• Time saving
Advantages Of BI:
• Boost Productivity
• To improve visibility
• Fix Accountability
• It gives a bird’s eye view
• It streamlines the processes
• It allows for easy analytics
Disadvantages Of BI:
• Cost

• Complexity

• Limited Use

• Time consuming implementation

How does BI help?
• Lower Costs

• Increased Revenue

• Satisfied Customers