IT Services

The IT industry has four major components: IT services, business proces

1 s outsourcing (BPO), engineering services and R&D, and software
products.

India’s IT industry contributed around 7.7 per cent to the country’s GDP
2 and is expected to contribute 10 per cent of India’s GDP by 2025.

Exports dominate the IT industry, and constitute about 77 per cent of total
3 industry revenue. Total IT exports have grown from US $17.7 billion in
2004-05 to US $49.7 billion in 2009-10.

Typical Customer Segment consists of:

4 BFSI, Healthcare, Travel, Ecommerce & Retail, Media & Entertainment,
Aviation & Transport, Marketing.
 Mode of Entry
Cross border supply of services
using technological means.
For Example:- An Indian Consultant
prepares an organization analysis Mode 1
for a Australia based client and
communicates the same via email.

Cross Border Services

Movement of Natural Persons

Consultants enter into a foreign

territory to provide their services.
For Example: An Indian Consultant Mode 2
Provides his services by visiting a
client in Australia.
 7P ANALYSIS - INFOSYS
• Infosys is a major powerhouse that offers business solutions in IT sector. It is a pioneer in software
services and offshore outsourcing. Infosys has achieved a CMM3 certificate
• Infosys serves several industries like 1. Automotive 2. Utility 3. Transportation Services 4. Retail 5.
PRODUCT Resources 6. Entertainment and media 7. Insurance and Hospitality etc

• Indian economy has comparatively low labour costs with high skill levels. Infosys was always
interested in expanding its business far and wide and hence has adopted a penetration pricing so that
its products and services reach a wider margin
PRICE

• Infosys has a presence in over 50 countries and has more than 1000+ strong global clients.
• Branch offices(India) 1. New Delhi 2. Mumbai 3.Pune 4. Bhubaneswar 5. Hyderabad 6. Mysore 7.
Chandigarh 8. Chennai 9. Kerala
• OVERSEAS OFFICE CALIFORNIA USA GERMANY CANADA FRANCE HONG KONG SWEDEN
PLACE SINGAPORE SWITZERLAND JAPAN NEW YORK UK UAE NORWAY RUSSIA SPAIN
 7P ANALYSIS - INFOSYS
• Infosys is the most trusted and popular brands in India and has an impressive marketing campaign for services
and products which are advertised in electronic and print media
• Desk calendars to employees. Seminars and conferences, workshops with business partners.
PROMOTION • Infosys Prize and ‘Infosys Foundation’ was started in 1996 to promote the companies CSR activities

• Number of employees- 2 lakhs

• Company believes people are the biggest assets and provides state-of-art infrastructure and facilities to its
employees. The company grooms its employees through an intensive & hard-core training workshops across its
PEOPLE various development centres

• Infosys spread across 33 countries with beautiful infrastructure and with well automated physical ambience
PHYSICAL
EVIDENCE

• Infosys pioneered the global delivery model.The basic objective of the model is to take the work to the place
where talent is available.Company follows an integrated and sustainable approach in developing its products and
platforms
PROCESS • >Requirements Design > Implementation > Verification > Maintenance