Role of Media in

Globalization

Presented by Roderick Barcena

 Role of Media in
Globalization

Media Imperialism

Through:
– Movies
– News
– Books
“Media Were American”
Jeremy Tunstall wrote the book
The Media Are American(1977)
&
The Media Were American:
U.S. Mass Media in Decline
(2008)

p
 Role of Media in
Globalization

Media Imperialism

Media Outlets/ Big companies Alternative Media

Hollywood, TIME WARNER Bollywood
CNN, FOX & BBC Al Jazeera
BOOKS
 Role of Media in
Globalization

Media Imperialism

“…media products are simply ‘texts’ and what is of the

greatest importance is not what authors ‘intend’, but rather the
interpretation of the ‘readers’ and ‘viewers.’...
- Ritzer 2011”
 Media
911
 MEDIA
NEW GLOBAL MEDIA

(Mc Chesney 1999:11-15)- Web 2.0

1. “Apple’s” iTunes
2. Facebook
3. Twitter
4. Google
5. Microsoft
6. Yahoo
 Indymedia/Independent Media
Independent Media
-serves to counter media imperialism.

“Indymedia journalists reported

directly from the streets, while activists
uploaded their owntext, audio, video and
images files.” (Juris 2005: 189-28).
Resulted to Blog and Vlogs
 Developing “hacktivist”

Who hacks computer programs in order to

further various, cause in this case alter
GLOBALIZATION movement.

es
 Thinkings about the Global Media
“Global Village” (McLuhan&Fiore 2005)

Mcluhan famously argued, the “medium is the message.”

That is, it is the medium (e.g. televisions) that is important not
necessarily the content (e.g. a particular TV program) presented on
and via the medium.

Opportunistic view of GuyDebord (1967-1994) and other theories

supported the idea of -----MEDIA SPECTACLE------
 Media Spectacles

1. The idea of producing and reproducing capitalism

and consumer culture on a global scale.
2. “SOPHISTICATION” & ubiquity of media spectacles.
Movies, Innovations, Informations, Trends and
Marketing.
3. This focus on the spectacular visual rather than the
news today.
b
Edward Snowden

b
b
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