PRESENTED BY

PETHE SARANG S.
HARYKRISNAN G.
HAMID AHMED MOHAMMED
T VISHWESHWARA PRABHAKAR
ABHISHEK LAHA
ABOUT THE COMPANY
 The company was founded by Michael Dell in 1985.
 Headquarter situated at Round Rock, Texas.
 It develops and supports PC’s, servers, data storage
devices, network switches, computer peripherals and other
technology related products.
INTERESTING FACTS
 Preferred desktop and laptop provider of enterprises in
U.S
 Ships about 140000 systems per day- that’s more than
one every second.
 The 10 largest US companies run on DELL.
 The top 5 US commercial banks run on DELL.
 DELL is the only computer company offering free
computer recycling to consumers worldwide.
 14 of the top supercomputers run on DELL.
DELL APPROACH
 LISTEN

 SOLVE

 IMPACT
DELL’S BUSINESS MODEL
 Direct sales to customers
 Price for performance
 Customization
 Short delivery time
 Latest technology
 Online service and support
 SALES PROCESS AT DELL
Global \ regional Demand/ supply
procurement management Demand management

Orders
Continuity of supply
___
___ Sales

Build to customer specifications

Supplier

SLC Dell Customer

Supplier I I

No system ever built without customer order

System are custom built in app. 8 hours and shipped
Material pulled and delivered from SLC to factory every 2
hours
SCM coordinates information, material and logistics to
customer support
Supply constraints continuously comm. To sales and
managed at POS
DELL BRAND NAME AND PRODUCT
RANGES
 Optiplex- Office desktop computer systems.

 Inspiron- Consumer laptops.

 Power Edge- Large corporate servers.

 DELL EMC- Storage area network.

PRICING STRATEGIES
 Pricing for performance

 Market based pricing

 Sales based pricing

INDIAN MARKET SHARE
HP

15.6

HCL
9.8
52.9
Other manufacturers,
Assembled Systems
9.7 DELL

ACER

7.3
LENOVO
4.7
COST REDUCTION MEASURES
 Lower inventory

 Neglecting Middlemen

 Quick delivery

 Technology Adoption in Production

 R&D
COMPETITORS
Major Competitors are
 HP

 Lenovo

 IBM

 Acer

 Compaq
REASON FOR DELL’S SUCCESS
 Internet coupled with direct business model.

 Virtual integration

 Selling points

 Do not just sell products- sell values