Study of a

makeup brand
ABOUT

L’Oreal is one of the leading beauty and

cosmetic companies in the world with
well-segmented product offerings in 1 3 0
countries.

Present CEO- Jean-Paul Agon

HISTORY
In 1 9 0 9 it was founded by a young chemist
Eugene Schueller who formed a company that
sold hair dyes to hairdressers which later
became the L’Oreal Group

L'Oréal got its start in the hair-colour business, but the

company soon branched out into other cleansing and
beauty products and markets over 5 0 0 brands.
BRAND OPERATION
1. Hair care 2. Skin care 3. Makeup

4. Hair colour 5. Fragrance

SUBSIDIARY BRAND
1. Consumer products 3. Active cosmetics

2. Professional products 4. Luxury products

BRAND AMBASSADOR

Sonam
Kapoor

Deepika
Padukone

Aishwarya Rai
Bachhan
PARTNERSHIPS

L’Oreal Paris has partnered with

Rent the Runway, the leading online
destination for designer dress and
accessory rentals.

L’Oreal Paris has sponsored in Melbourne Fashion

Festival that showcases the latest fashion and beauty
trends from Australia and around the world.

Loreal also partners with cannes film festival and

introduces its new range and trends in this festoval
IM C M ARKETIN G STRATEGY
L’Oreal’s key components of IMC strategy are:

• Promotional events
• Collaboration with fashion events
• Advertising
• Interactive marketing
• One-stop beauty channel- YouTube
PROMOTIONAL EVENTS

L’Oreal effectively conducts promotional events with

celebrity power of its brand ambassadors from
nearly 2 0 international red carpets including
Cannes Film festival.
COLLABORATION WITH FASHION
EVEN TS

L’Oreal has conducted several fashion events all over the world.
ADVERTISING

L’Oreal was able

to reach each and
every customer
all around the
world through its
advertisement.
IN TERACTIVE M ARKETIN G

L’Oreal conduct
workshops in
world-class malls
to reach relevant
audiences.
ON E- STOP BEAUTY CHANN EL

L’Oreal teamed up
with YouTube to
produce a one-
stop beauty
channel called
destination beauty