MATS UNIVERSITY

SESSION – 2019-2020
MARKETING STRATEGIES OF VLLC BEAUTY PRODUCT

GUIDED BY: SUBMITTED BY:

MR. PANKAJ PAL DRISHTI PATEL

MU17BCMH012
 INTRODUCTION
Founded by Mrs. Vandana Luthra as a beauty and slimming services centre in 1989, VLCC is today
widely recognized for its comprehensive portfolio of beauty and wellness products and services and
also enjoys a high level of consumer trust. The VLCC Group’s operations currently span 330
locations in over 150 cities and 14 countries across Asia and Africa, including India, UAE, Saudi
Arabia, Oman, Bahrain, Qatar, Kuwait, Kenya, Sri Lanka, Bangladesh, Nepal and Singapore.

Today, VLCC:

Manages one of the largest chains of Slimming, Beauty & Fitness centres across Asia;

Operates one of Asia’s largest networks of vocational education academies in Beauty & Nutrition;

Manufactures in Switzerland and the company’s plants in India and Singapore, a comprehensive
range of skin care, hair-care and body-care products as well as nutraceuticals under the VLCC
Natural Sciences™, SkinMTX™, BelleWave™, Enavose™, VLCC Slimmer’s™, VLCC Shape
Up™, Specifix™ and VLCC Wellscience™ brands, which are retailed through over 250,000 retail
outlets and beauty salons globally
 VLLC MARKETING STRATEGIES

• As a feature of the organization's development plan in the

following two years, VLCC, an enhanced business assemble

with enthusiasm for health retail, has increased its

showcasing activities for the Indian and Middle East

markets. Suitably, the organization has expanded its

promoting and publicizing spending plan for the current

monetary by more than 40%, an expansion of Rs 75 crore,

as indicated by the organization.

• Gurgaon-based Wellscience offers nutraceutical

enhancements and individual consideration items and has an

immediate offering system of more than 35,000 partners.

• Be that as it may, for the Middle East including UAE, Bahrain and Oman, the

imaginative obligations will be taken care of by Dubai-based Bates Pan Gulf.

Furthermore, VLCC has delegated Media Contacts, the worldwide intelligent media

system of Havas Digital to convey vital and significant showcasing experiences

crosswise over computerized media and 141 Sercon, a WPP amass organization to

deal with its CRM activities.

• Talking on the advancement, Sandeep Ahuja, MD, VLCC Health Care Ltd, stated,

“VLCC is a very special brand with tremendous momentum and we are committed

to strengthening its leadership position in the wellness domain. The appointment of

O&M and top specialists in the areas of CRM and internet market is in keeping

with the VLCC group’s target of achieving superlative growth in the next two years

both in India and overseas through a finely tuned focus on R&D, customer delight

and best-in-class marketing initiatives.”

 MISSION & VISION
MISSION

The guiding vision of the VLCC Group is “Transforming Lives”.

By “Transforming Lives”, we imply transforming self, spreading wellness and

transforming thde future. These three pillars have been the hallmarks of our

Company since it was founded by Mrs. Vandana Luthura in 1989. They remain the

foundation upon which we continue to build our success today.

VISION

To be the preferred brand in health and beauty business, nationally and

internationally by building loyalty, exceeding internal and external customer

expectations adding value to our stakeholder’s investment.

 CAREERS
Position: Clinic / Centre Manager – Female

Job Code: CM 10

Profile: A highly driven professional with 3-5 years proven track record in a similar role. Postgraduate with

experience in the slimming, health and wellness, hospitality or other service industries. The incumbent will be

responsible for all aspects of the centre’s operations including sales and profitability objectives, managing a large

team of professionals and specialists, executing marketing initiatives, inventory management and timely

reporting. Candidates must be bilingual with excellent commercial acumen, leadership and communication skills.

Position: Sales Manager

Job Code: SM 10

Profile: A highly driven professional with 3-5 years proven track record in a similar role. Postgraduate with

experience in the slimming, health and wellness, hospitality or other service industries. The incumbent will be

responsible for leveraging and increasing the customer base, setting and achieving targets, reports and MIS

Management. Candidates must be bilingual with excellent commercial acumen, presentable and possess superior

communication and counseling skills.

 FINDING

1. In the present scenario, all the females use cosmetics. However the

2. Number of cosmetics used varies. The highest response is being shown by

3. Working women, next by students and least by non-working women.

4. Nearly, all the females use branded products.

5. Cosmetics are generally used for improving there looks and personality.

6. Using cosmetics gives them psychological satisfaction and give to their Body.

7. Cosmetics now a days has become a necessity for all the females.

8. Cosmetics are purchased keeping in mind the brand name, price and

9. Quality. Packaging and ease of use do not hold much significance. This is

10. true for all the three categories.

 SUGGESTIONS

• Marketers should try to create brand loyalty by special

changes in product.
• They should try to generate positive word of mouth by
delivering quality products.
• Duplicity should be checked as per standards. Proper attention
should be given to make cosmetics free of aftereffects.
• For the promotion purposes, more attention to be given to
general and cosmetic store.
 CONCLUSION
Cosmetics.

Cosmetics are generally purchased from general stores by all the three

Categories of females.

Working women spend more on cosmetics on an average than

Housewives and student.

Cosmetics have after effect though their frequency is very les. But to

satisfy their short term need they are being used.

Advertisements play a role in helping customer decide on specific brand

– of cosmetics. Students and working women influenced more.

THANK YOU