DELICERY

W E DELIVER YOUR
G ROC E RY!
THE PRODUCT NAME
THE NAME IS A C O M B I N AT I O N OF
T H E W O R D S , D E L I V E RY, A N D G RO C E RY. I
CHOSE THIS NAME BECAUSE IT SOUNDS
C AT C H Y, A N D I T S E A S Y TO R E M E M B E R F O R
THE PEOPLE. THE NAME ALSO SUGGESTS
W H AT T H E B U S I N E S S I S A L L A B O U T.
THE LOGO
D E L I C E RY ’ S LOGO IS FORMED LIKE A CIRCLE
BECAUSE MOST A P P L I C AT I O N S USES A CIRCLE SHAPE
F O R A L O G O . Y O U C A N S E E T H E R E T H AT T H E G R O C E RY
I S P L A C E D A B O V E T H E S E AT O F A M OT O R C Y C L E , I T I S
B E C AU S E T H E G ROC E R IE S W I L L B E D E L I V E R E D W I T H A
M OTO R C Y C L E FOR FA S TER D E L I V E RY TIME TO THE
L O C AT I O N O F T H E U S E R A N D E A S I E R A C C E S S O N T H E
ROA D S .

I CHOSE THE SKY BLUE COLOR FOR THE

B AC K G ROU ND AND THE COLOR BLACK FOR THE
M OTO R C Y C L E F O R I T TO B E P L E A S I N G TO T H E E Y E A N D
TO EMPHASIZE THE M OTO R C Y C L E . SKY BLUE ALSO
SYMBOLIZES TRUST AND TRUTH, AND IT ALSO
DESCRIBES THE BUSINESS; WE BUILD TRUST WITH OUR
USERS, AND WE P ROV I D E THE TRUTH TO THEM BY
D E L I V E R I N G W H AT T H E Y H AV E O R D E R E D .
T H E TAG L I NE
W E D E L I V E R Y O U R G R O C E RY !

T H E TA G L I N E E M P H A S I Z E S W H AT T H E
A P P L I C AT I O N IS USED FOR, THEY WILL
ORDER THEIR G RO C E R I E S USING THE
A P P L I C AT I O N A N D I T W I L L B E S E N T TO U S ,
A N D W E W I L L B E T H E O N E TO B U Y A N D
DELIVER THEIR G RO C E R I E S TO THEIR
RESPECTIVE ADDRESS.
T H E N AT U R E O F T H E
BUSINESS
D E L I C E RY I S A N A P P L I C AT I O N W H E R E
THE USER CAN ORDER ANY G RO C E R I E S
T H AT I S AVA I L A B L E I N T H E S U P E R M A R K E T,
A N D D E L I V E R I T TO T H E I R D O O R . P E O P L E
CAN BENEFIT WITH THE A P P L I C AT I O N
E S P E C I A L LY W H E N T H E Y H AV E N O T I M E TO
D O G RO C E R I E S O R T H E Y ’ R E TO O T I R E D TO
GO TO THE SUPERMARKET AND BUY
G RO C E R I E S , T H E Y W I L L J U S T U S E T H E A P P,
SEARCH FOR THEIR G RO C E R I E S , A N D WE
W I L L D E L I V E R I T F O R T H E M , T H E Y C A N S AV E
SO MUCH TIME AND ALSO THEY CAN DO
OT H E R T H I N G S .
EXECUTIVE
SUMMARY
THE PROBLEM
W H E N YO U A R E S O B U S Y B E C A U S E O F
THE PRESSURE GIVEN BY YO U R BOSS
A B O U T T H E PA P E R W O R K S , W H E N YO U A R E
V E RY B U S Y TA K I N G C A R E O F YO U R B A B Y,
W H E N YO U A R E V E RY T I R E D B E C A U S E O F
YO U R H E AV Y W O R K S , D O YO U S T I L L H AV E
T I M E TO G O TO T H E G RO C E RY A N D B U Y
YO U R P RO D U C T S ? W H AT I F W E A R E G O I N G
TO B R I N G T H E G RO C E RY TO YO U R H O M E ?
THE SOLUTION
P E O P L E N O W A D AY S H A V E B U S I E R L I V E S T H A N
E V E R , T H E Y D O N ’ T H A V E T I M E F O R G R O C E RY, A N D
SOME PEOPLE DON’T H AV E TIME WITH THEIR
FA M I L I E S . I N T H I S C A S E , D E L I C E RY I S A S O L U T I O N
F O R E V E RY B U S Y F A M I LY A N D I N D I V I D U A L S T H AT
EXIST IN THIS WO R L D. D E L I C E RY IS AN ONLINE
G R O C E RY S T O R E W H E R E Y O U A R E A B L E T O B U Y
A N D O R D E R D I F F E R E N T P RO D U C T S A N D G O O D S
T H AT Y O U N E E D I N O R D E R T O S U R V I V E I N T H I S
E C O N O M Y. Y O U D O N O T N E E D T O S T E P I N S I D E A
G R O C E RY S TO R E , YO U DON’T H AV E TO WA S T E
YO U R T I M E O N T R A F F I C , A N D YO U J U S T H AV E TO
TURN ON YO U R GADGET AND VISIT THE
A P P L I C AT I O N A N D C L I C K O R D E R A N D W A I T F O R
T H E D E L I V E RY. T H A N K S T O T H I S P R O D U C T, Y O U
C A N M A K E Y O U R B U S Y L I F E M O R E E F F I C I E N T.
THE SOLUTION
W H AT A R E T H E B E N E F I T S O F U S I N G D E L I C E R Y
S E RV I C E ? G R O C E RY D E L I V E RY S E RV I C E S OFFER
P O I N T- A N D - C L I C K C O N V E N I E N C E W I T H D O O R -
TO - D O O R S E RV I C E S . T H I S S E RV I C E SHOW S YO U
T H AT B I G O R D E R S A R E E A S I E R T O M A N A G E F O R
C I T Y- L I V I N G A N D N O C A R RY I N G R E Q U I R E D . Y O U
C A N K E E P YO U R B U D G E T I N M I N D A S YO U A D D
( O R S U B T R A C T ) I T E M S T O Y O U R O N L I N E C A R T. I T
ALSO HELPS YO U IN S AV I N G T I M E , YO U DON’T
N E E D TO G O TO T H E S TO R E A N D YO U C A N S AV E
W E E K LY M U S T- H A V E S SO THEY'RE A LW AY S ON
Y O U R L I S T. Y O U D O N ’ T N E E D T O E X E RT E F F O RT O F
C A R RY I N G H E A V Y B A G S F R O M T H E S T O R E . W I T H
T H E U S E O F T E C H N O L O G Y, Y O U C A N S H O P F R O M
T H E C O M F O RT O F Y O U R C O U C H .
T H E TARG ET MARK ET
THE TA R G E T C U S TO M E R S OF THIS
TYPE OF BUSINESS, ARE THE WO R K I N G
YO U N G A D U LT S / A D U LT S WHO DO N OT
H AV E A L OT O F F R E E T I M E , A N D P E R S O N ( S )
W H O H AV E S E L F - O W N E D B U S I N E S S ( S A R I -
SARI).
 BUSINESS MODEL
DELICERY
We deliver your grocery!
Partner network Key activities Offer Customer relationship Customer segments

Who are the people or What key activities does our What do our business What is the relationship Who can benefit from
what companies we business need? offers? between the customer the business?
need to have a and the business?
partnership? Door-to-door delivery service, The business is an online People who are busy and
purchasing grocery, and grocery to lessen the Self and automated do not have the time to
Supermarket stores advertisements. hassle of the customer in service go and buy groceries.
specifically, SM buying goods on the
supermarket, Gaisano selected stores. People who have self-
Key resources Distribution channels
supermarket, La nueva owned business like Sari-
Supermarket, We also deliver their sari Store
What physical or human How can we reach our
Robinsons’ groceries on their house.
resource do we need to fulfill customers?
Supermarket. Local community.
our business?
Online application
Human: delivery men and
program maintenance. Delivery service

Office and warehouse.

Cost Structure Revenue statements

What materials do we need to buy for our business? How can our business gain profit?

Computers, vehicles, program, advertisements. Small increase of goods and delivery charge.
M A R K E T I N G S T R AT E G Y
THE BUSINESS WILL UTILIZE THE
T E C H N O L O G Y T H E I N D I V I D U A L S H AV E I N
A DV E RT I S I N G THE BUSINESS, IN WHICH
S H OW I N G A D S A B O U T T H E B U S I N E S S I N
T H E FA C E B O O K I S O N E WAY O N D O I N G I T.
PRICING
FULL PRICE

D E L I V E RY F E E :

MINIMUM OF P 39.00 – P 89.00

D E P E N D I N G O N T H E L O C AT I O N .

DISCOUNT:

I F T H E O V E R A L L O R D E R I S G R E AT E R
T H A N P 3 0 0 0 , T H E D E L I V E RY F E E W I L L B E
5 0 % L E S S . I F I T I S G R E AT E R T H A N P 5 0 0 0 ,
T H E R E W I L L B E N O D E L I V E RY F E E .
W AY O F P AY M E N T
• CREDIT CARD

• C A S H O N D E L I V E RY

• THE C U S TO M E R CAN ALSO USE THE

S TO R E ’ S R E WA R D C A R D.
THE COMPETITION
W I T H T H E U S E O F T E C H N O L O G Y, YO U
C A N L I T E R A L LY D O A N Y T H I N G W I T H I T,
YO U CAN ORDER GADGETS ONLINE,
FURNITURE, ORDER FOOD F RO M FA S T
FOOD R E S TA U R A N T S , PAY YO U R BILLS,
TA L K ONLINE, AND MANY MORE. WITH
T H AT, A L OT OF ENTREPRENEURS CAN
COMPETE WITH D E L I C E RY, AND AS OF
TO DAY, F O O D PA N DA , G R A B F O O D, E AT I G O,
A R E O N E O F T H E I N D I R E C T C O M P E T I TO R S
I N T H E M A R K E T.
O R G A N I Z AT I O N A L
STRUCTURE

Owner Partners

Production IT/ Server Admin Accounting

Sales Staff Maintenance
Staff Staff Staff
Staff
Client Service
Marketing & PR Executive
Staff
Operation &
Merchandise
Manager

HR
Manager
MILESTONES
A DVA N TA G E S O F U S I N G D E L I C E RY :

•You can save your time and do other things

•You can spend a lot of time with your family and friends
•You can know how much you are spending
•You can stay at home or at your work
•You don’t need to carry heavy bags
FINANCIAL SUMMARY
Variable Cost Prices

Computers 132,090
4 Computer Sets
Office Lot with office supplies and internet 1,100,155
connection
120 m2
Basic salary of 25 Drivers 260,000
Per month
Online advertisements 210,000
Good for 12 months
Additional Office Supplies 20,000

Application maintenance and creation 36,000

Total 1,758,245
BASIS
TY PE OF COM PUTER : AC ER A SPI R E C 24 - 865
PRICE RANGE: P 33,022.50
UNITS: 4
SOURCE: HTTPS://PH.PRICEPRICE.COM/ACER-ASPIRE-C24-865-27593/

O F F I C E S PA C E : 1 2 0 M 2
PRICE: P 92,450/MONTH
SOURCE: HTTPS://WWW.LAMUDI.COM.PH/CEBU/CEBU-
1/COMMERCIAL/RENT/?UTM_REFERRER=HTTPS%3A%2F%2FWWW.G
OOGLE.COM%2F

E M P L OY E E ( D R I V E R S )
W A G E : P 4 0 0 / D AY + 5 % O F C U S T O M E R ’ S G R O C E RY
PRICE
SOURCE: HTTPS://NWPC.DOLE.GOV.PH/REGIONANDWAGES/REGION-VII-
CENTRAL-VISAYAS/

O N L I N E A D V E RT I S E M E N T
ADS PRICE: 17,500/MONTH
SOURCE: H T T P S : / / W W W. W E B F X . C O M / H O W- M U C H - D O E S -
S O C I A L - M E D I A - A D V E R T I S I N G - C O S T. H T M L
FORMULA FOR PRICING
FULL PRICE + D E L I V E RY FEE = ORDER
PRICE

FULL PRICE – (FULL PRICE * 20%) = MONEY

TO T H E PA RT N E R

F U L L P R I C E * 2 0 % = R E V E N U E O F E AC H
ORDER

INCENTIVES:
E V E RY 5 AC C O M P L I S H E D O R D E R = 1 0 % O F
T H E B A S I C S A L A RY
FORMULA FOR PRICING
P 2,000 + P 49.00 =P 2,049.00
P 2,000 – (P 2,000 * 20%) = P 1,600

P 2,000 * 20% = P 400

INCENTIVES:
E V E RY 5 AC C O M P L I S H E D O R D E R = 1 0 % O F
P 400 = P 40