MBA 2 “C”

Submitted by :-
Anirban Saha – 18202149
Anish Nag – 18202150
Arnab Das – 18202155
Dibyadarshan Pratihari – 18202162
Eliza Jena – 18202163
Saswata Chakraborty – 18202186
Shibajyoti Sarkar – 18202189
• Theme- Discover product at the snap of finger

• Purpose- To showcase the vast selection of unique and functional products that
are available online

• Time Period- 29SEP-6 OCT

• Aim- Remake ‘Snapdeal’ as lifestyle brand

• Music & Film- Italy-based illo.tv, Milan-based sound agency Smider

Products
• Multi-function kitchen tools,
• Dough makers,
• USB-powered juicers and LED lights, magic mops
• Selfie lights, tripods, karaoke mics and multiport USB hubs
• Yoga mats, fitness bands and home gym equipment

Pricing Strategy
• Reasonable price
• Exciting offers and discounts mainly in festival times
• Cashback schemes by using online mode of payment
• Promotional coupons for selected products
• Bundling pricing strategy
Place or Channel
• You Tube, Instagram, Facebook, TikTok, Voot, Hotstar etc.
• Across various top national and regional TV channels.
• Regional focus: Seven languages in Hindi, Tamil, Kannada, Marathi, Bangla, Telugu and
English.

Promotional Strategy
• Products for everyday living at great prices at “the snap of a finger”.
• Brand Campaign that comprises multiple short films each highlighting the “undiscovered
stars” of online shopping.
• The purpose of the “Snap-Diwali” campaign is to showcase the vast selection of unique and
functional products that are available online.
Segmentation:
• In line with Snapdeal 2.0, this year’s sale is designed to capture to the needs of customers
from tier II & tier III markets
• They also penetrate into smaller towns & also want to reach middle class consumers
• They focus on the segment that their maximum part of sales will come from non metro cities
• Snapdeal’s sale will provide an opportunity for the unorganised retail sector to grow faster
Target:
• Females of the households are the prime customers in our country who want to upgrade their
homes during the time of festivals for purchasing products such as multi-function fruit and
vegetable peelers, wooden spoons, frying pan sets etc.
Positioning:
• Products for everyday living at great prices at “the snap of a finger”
• Aims at offering special deals on a wide range of its bestsellers from Indian bazaars, including
products for home, fashion and fitness
WHY DIWALI
CAMPAIGN
IN DUSHERRA
TIME