LOUIS VUITTON

By Kallika, Dipti, Anjali, Pranjal, Sachin, Shabnam

 Evolution
 In terms of Louis Vuitton Logo Design Elements.
About the logo
 The main design feature of the official Louis Vuitton logo is the
LV monogram. Beneath this logo are the words “Louis Vuitton.”
They are so small that the entire phrase is just as wide as the
rest of the Louis Vuitton logo’s monogram.
 The text of the Louis Vuitton logo itself is black while the
background is white. This color choice helps to convey a sense
of elegance and simplicity.
Changes and Evolution
Shape
 Over the course of Louis Vuitton logo history, it has technically
remained the same. However, when Marc Jacobs radically
modernized the brand, they began dropping the “Louis
Vuitton” text from the bottom of the logo. Today, the company
mostly uses versions of the logo that only feature the iconic LV
monogram for advertising.
 Color
 The official Louis Vuitton logo color has always been black.
However, when the company’s prints contain the logo, it tends
to be a few different colors. The classic brown version of the
logo has been on Louis Vuitton handbags for decades.
 Font
 The font is the most recognizable part of the logo. It never
changed. It is a hand-drawn typeface that was created
specifically for the Louis Vuitton logo, inspired by many classic
Roman fonts.
COLLABORATIONS WITH LV

•Stephen Sprouse (2001 and 2009)

CONTD…

•Takashi Murakami (2003 – 2015)

CONTD…

• Supreme (2017)
BRAND AMBASSADORS

 Selena Gomez
In the past year, Selena
Gomez has made the
transition from teen
pop star to maturing
pop star, and Vuitton
has played an
essential role in that
journey.
CONTD…
 Alicia Vikander
As an official brand
ambassador, Alicia
Vikander has worn
Vuitton during nearly all
of her career milestones.
Whether picking up
an Academy Award or
appearing on her
first Vogue cover,
Vikander consistently
brings the Vuitton look
to life.
CONTD…
 Jaden Smith
Thanks to his disarming
personality and
propensity for a good
front row moment, Jaden
Smith became a style
star without even really
trying. Smith posed right
alongside the models
in the brand’s Spring
campaign.
 CONTROVERSIES

● Louis Vuitton Casting Director had

accused a Size-2 Model by saying
that she was Too Big.

● A Promotional video for Louis

Vuitton’s 2013 spring summer
collection sparked controversy
for its prostitution chic angle.
• Louis Vuitton had installed a
large trunk in Russia in the sacred
red square which was metres
away from Russian Communist
Vladimir Lenin’s grave,which was
then removed by Russian
presidential administration.

● Louis Vuitton ads banned

after design house
misled customers by
suggesting its bags were
hand-stitched.
 MARKET POSITION
•LVMH(Moet Hennessy Louis Vuitton),a
multinational luxury goods provider is the parent
company of Louis Vuitton has dedicated
125000+ employees across the globe.
•The brand LV has been valued $27.4 bn (as of
May 2016) and it has been ranked at 19th
position in the Forbes list of world’s most valuable
brand.
•Louis Vuitton has to face a fierce competition on
the European luxury market. With more than 3.06
billion euros of net benefits.
•LV is aggresively expanding its operations in
developed as well as under developed nations
Louis Vuitton Black Luck It Monogram
Multicolor Bracelet

Description:
Gold-tone Louis Vuitton Multicolore Luck It
bracelet
monogram leather cord,
enamel key charms and hinged clip closure.
Fits a wrist size of 5.25" or smaller.
Metal Type: Gold-Tone Metal
Price: INR 22,500
Louis Vuitton Flower Power Ring

Description:
Condition: Gently Used
Remarks: Some Signs Of Wear, Slight
Tarnishing
Includes: Ring Only, Packaging Not Included
Size: 6 1/2 US
Price: INR 11,000
Louis Vuitton Jet Ligne Gray Silver
Color Mechanical Pencil

Description:
Louis Vuitton Jet Ligne Gray Silver Color
Mechanical Pencil
Price: INR 22,200
Louis Vuitton Leather Ball Red Pumps

Description:
Condition: Gently Used
Remarks: Some Signs Of Wear, Slight
Tarnishing
Includes: Ring Only, Packaging Not Included
Size: 6 1/2 US
Price: INR 11,000
Louis Vuitton Porte Monnaies Cruer
Dark Purple Violet Vernis Leather Heart
Shaped Coin Case
Description:
Dust Bag: Yes
Serial: T H 4 0 3 7

Designer : Louis Vuitton

Material : Patent Leather
Condition : Excellent
Price: INR 27,500
Louis Vuitton Sweet Monogram In My
Heart Ring
LOUIS VUITTON Martelé Gold-Tone
Silk Necklace

MATERIAL: METAL, 100%SILK

COLOR: GOLD
Price: INR 63,875
Louis Vuitton Brown Monogram Scarves

Description:
Louis Vuitton Brown Monogram Scarves
Belt

Description:
Louis Vuitton Damier Ebene Essential V Belt
Size : 85/34
Price: INR 29,000
Louis Vuitton Z0728U Light Brown
Sunglasses For Women

CONDITION : EXCELLENT
Price: INR 20,000
Louis Vuitton Tambour Quartz 28Mm
Q1211 Genuine Leather Women'S
Watch
Description:
Dust Bag: Yes

Designer : Louis Vuitton

Condition : Excellent
Price: INR 99,000
 Louis Vuitton Racetrack Driving
Moccasin

Description:
Size : 8
Grained calf leather
Hand-stitched vamp
Price: INR 21,999
Belt

Description:
Louis Vuitton Damier Ebene Essential V Belt
Size : 85/34
Price: INR 29,000
Louis Vuitton Z0728U Light Brown
Sunglasses For Women

CONDITION : EXCELLENT
Price: INR 20,000
Louis Vuitton Tambour Quartz 28Mm
Q1211 Genuine Leather Women'S
Watch
Description:
Dust Bag: Yes

Designer : Louis Vuitton

Condition : Excellent
Price: INR 99,000
 Louis Vuitton Racetrack Driving
Moccasin

Description:
Size : 8
Grained calf leather
Hand-stitched vamp
Price: INR 21,999
 Louis Vuitton Pochette Louis Vuitton Capucines Bag
$4,800 via Louis Vuitton
Accessoires
$500 via Louis Vuitton

Louis Vuitton Montaigne Bag

$3,250 via Louis Vuitton

Louis Vuitton Pochette

Metis Bag
$1,700 via Louis Vuitton

Louis Vuitton SC Bag

$4,550 via Louis Vuitton
 Louis Vuitton Lockit Bag
$3,150 via Louis Vuitton

Louis Vuitton City Steamer Bag

$3,250 via Louis Vuitton

Louis Vuitton Noé Bag

$1,440 via Louis Vuitton

Louis Vuitton Petite Malle Bag

Louis Vuitton Twist Bag $34,000 via Louis Vuitton
$4,100 via Louis Vuitton
 TOP 3

1. Louis Vuitton Speedy Bag

$970 via Louis Vuitton
3. Louis Vuitton Alma Bag
$1,590 via Louis Vuitton

2. Louis Vuitton Speedy Bag

$970 via Louis Vuitton
 DESIGNERS
ASSOCIATEDPAUL
HELBERS
WITH LOUIS
MARC VUITTON
JACOBS

KIM
JONES NICOLAS
VIRGIL ABLOH
GHESQUIERE