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  • Montreaux Chocolate Case Study

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    Rahul
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    Montreaux Chocolate USA explores whether Americans are ready for healthier dark chocolate. Apollo Foods, a global consumer goods company, acquired exclusive rights to distribute Montreaux's European chocolate products in the US through its CFG division. Apollo's market research team developed a launch strategy and timeline to nationally distribute the new Montreaux line, with goals of $115 million in annual sales and a 0.60% market share to break into the top 25 brands.

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    Montreaux Chocolate case Study

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    Montreaux Chocolate USA explores whether Americans are ready for healthier dark chocolate. Apollo Foods, a global consumer goods company, acquired exclusive rights to distribute Montreaux's European chocolate products in the US through its CFG division. Apollo's market research team developed a launch strategy and timeline to nationally distribute the new Montreaux line, with goals of $115 million in annual sales and a 0.60% market share to break into the top 25 brands.

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    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    1K просмотров4 страницы

    Montreaux Chocolate Case Study

    Загружено:

    Rahul
    Montreaux Chocolate USA explores whether Americans are ready for healthier dark chocolate. Apollo Foods, a global consumer goods company, acquired exclusive rights to distribute Montreaux's European chocolate products in the US through its CFG division. Apollo's market research team developed a launch strategy and timeline to nationally distribute the new Montreaux line, with goals of $115 million in annual sales and a 0.60% market share to break into the top 25 brands.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 4

    Montreaux Chocolate USA

    Are Americans Ready for Healthy Dark


    Chocolate?

    Case Study by : HBS


    John A. Quelch Date: 04-08-13
    Diane Badame
    Apollo Foods
     It’s a Los Angeles, California based global consumer
    packaged goods company.
     Portfolio of brands include : confectionary items,
    biscuits, snacks, beverages, cheese and convenient
    meals.
     Distribution network in 170 countries.
     CFG is Apollo’s one of the four operating divisions.
     In 2011, company’s recorded annual revenue of
    $54.4 billion and net income of $3.5 billion.
    Case Brief…
     Apollo was seeking a new market for chocolate
    products to grow its confectionary share.
     CFG arm of Apollo foods acquired exclusive rights
    to distribute Montreaux’s European Chocolate
    products in the US.
     The New Product Development team of Apollo did
    the market research to provide a definitive launch
    strategy and timeline.
    Company Targets…

     National distribution of the new Montreaux


    product line.

     $115 million in annual sales.

     To be in top 25 in revenue by achieving 0.60%


    market share.

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