“SEARCH ENGINE ALGORITHMS

AND OPTIMIZATIONS”
PRESENTED BY:-MR.DARSHAN-G-KHADSE
GUIDED BY:-
PROF .N.O.AGRAWAL
(ASSIST.PROF)
 CONTENTS
• INTRODUCTION
• OVERVIEW OF SEARCH ENGINE
• HOW IT WORKS
• ALGORITHMS
• ADVANTAGES
• LIMITATIONS
• FUTURE SCOPE
• CONCLUSION
 INTRODUCTION
• What is a search engine ?
A search engine is an information retrieval system designed to help
find information stored on web .
Ex.Google.
• What is spiders ?
Search engines uses automated programs called as spiders,to
generate its search results .The spider visits websites and their pages
and other information to create enteries in search engine index.
 WHY WE REQUIRED THE ALGORITHMS ?

• You want the answer, not trillions of webpages.

• Algorithms are computer programs that look for clues to give you back exactly
what you want.”
• As the web has widened to include trillions of webpages, there are most likely
thousands if not even more pages which have helpful information.
 MAJOR GOOGLE ALGORITHMS
• GOOGLE PANDA
• GOOGLE PENGUIN
• GOOGLE HUMMINGBIRD
• GOOGLE PIGEON
• GOOGLE MOBILEGEDDON
• GOOGLE POSSUM
• GOOGLE FRED
 GOOGLE PANDA

• Google panda creates to take an action on low

quality websites.
• It hits the webpages if its content are of low
quality or which has the duplicate contents.
• And it hits all the websites those are not followed
by the guidelines.
• We can simply say that it filters all the low quality
websites from the top results.
 GOOGLE PENGUIN
• Its aim to filter out the websites which contains the
spammy links.
• Penguin hit and ranking down all websites which are
using bad quality backlinks and create links with
spammy sites.
• Or irrelevant which are not related to each other.
• It checks the quality of backlinks and degrades the
sites with low-quality links.
 GOOGLE HUMMINGBIRD

• The target of google hummingbird algorithm is ‘keyword

stuffing’.
• It helps google to fetch the web pages as per the complete
query asked by the user instead of the searching for individual
terms in the query.
• However, it relies on the importance of keywords also while
ranking a web page in the SERPS.
• You can easily get these ideas from the google autocomplete
or the google related searches.
 GOOGLE PIGEON

• It is aimed to enhance the rankings of local listings for a

search query.
• Pigeon affects those searches in which the user’s location
plays an important part.
• Pigeon works to rank local results based on the user’s
location.
• Ex.looking for a nearby place.
 GOOGLE MOBILEGEDDON

• It was designed to give a boost to mobile-friendly pages

in google’s mobile search results while pages which are
not mobile friendly or not optimized for mobile are
filtered out from the SERPs.
• The web design which provide better mobile usability
and reduce the loading time.
• While pages not optimized for mobile are filtered out
from the serps or seriously down-ranked.
 GOOGLE POSSUM
• The search results are provided depending on the
searcher’s location.
• The closer you are to the business, you are more likely
to see yourself at the top of the local search results.
• The website which has the highest visitors in your
location is ranked first on the SERP’s.
 GOOGLE FRED

• Google algorithm and google hit so many website who

did not follow all the google webmaster’s guidelines.
• Many blogs and websites affected by fred algorithm
those are building website or blog only to making
money from google adsense ads or any other ad
network.
 ADVANTAGES

• It is cost effective – you don’t have to pay the search engine to

be advertised.
• People trust the search results
• If your website well ranked then it have a greater chance to
becoming visible around the world
 CHALLENGES FACED BY SEARCH ENGINE
• Dynamically generated sites may be slow or difficult to index, or may result
in excessive results from a single site.
• Many dynamically generated sites are not indexable by search engines.
• Google algorithms changes very frequent ,
thus results are not consistent as you do your search.
• Left at the mercy of an algorithm –
nobody truly knows the genuine intricate details of google algorithm.
 FUTURE SCOPE
• SEO WILL KNOW, WHAT EXACTLY ARE YOU LOOKING FOR
• The days will be gone when you have to type keywords to look for any content. Search engines
will automatically detect what exactly you are looking for in the coming years with the help of
artificial intelligence, the internet of things (iot) and with other smart technologies.
• Voice search is the ultimate future of SEO
• Apple has siri, amazon has alexa and google has also launched an application called google
assistant which is used for navigation purposes. But those days aren’t far when google will answer
all your queries based on your voice searches.
 CONCLUSION

• The usefulness of a search engine depends on the relevance of the

results it gives back. While there may be millions of web pages that
include a particular word or phrase, some pages may be more
relevant, popular, or authoritative than others.
• The methods also change over time as Internet usage changes and new
techniques evolve.
Thank You !!!