MARKETING

MANAGEMENT-1
AYUSHEE BARIAR, 33
CHANDER LEKHA, 37
CHITTA RANJAN PATRA, 41
DALAL DEV SAURABH, 45
DIVYAM BHADORIA, 52
 RATIONALE FOR THE
TOPIC
85% 1 out of 2
Women say they Women has some
don’t use dirty or the other UTI
toilets. They hold related issues.
their pee until they
don’t find a clean
washroom.c
1MILLION + Active
Germs Per Square Inch
On Public Washroom
Toilets And 40,000
Germs On Toilet Handle

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 INTRODUCING
PEE-BUDDY
FREEDOM TO STAND

Funnel shaped, and laminated

with water resistant coating
Ideal for conditions like pregnancy,
diabetes, arthritis, while travelling or
trekking & also for cancer patients
who have very low immunity. Easy to use, portable & disposable (for one time use only)

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 IDEAL FOR

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 BACKGROUND
⊷ Disposable female urination devices were
patented as far back as 1922

⊷ Founded by Gurgaon based Deep Bajaj, Masters

in Management in Australian National University,
who came back to India to work on his startups
here

⊷ Idea for Peebuddy was born during a chatty road

trip of the Deep with his friends, in 2013

⊷ Peebuddy is India’s first female urination device

introduced by Delhi based startup First Step
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SO HOW DO
WE DEAL
WITH THIS
SITUATION?
 Want big impact? Use big image.

7
 Acceptability
• It revolutionized the female hygiene segment with
an idea which was considered a taboo in our
country

Awareness
• Leading Hospitals like Apollo and Max Healthcare
recommend this product for menstrual hygiene
• Standard Chartered Mumbai Marathon, Bangalore
Marathon and

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 And tables to compare
data
A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

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 Maps

our
office

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 89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!
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 Our process is easy
03 Vestibulum
congue
Vestibulum tempus
congue
tempus

01 02
Vestibulum
congue
tempus

12
 Let’s review some
concepts
Yellow Blue Red
Is the color of gold, Is the colour of the Is the color of
butter and ripe clear sky and the blood, and because
lemons. In the deep sea. It is of this it has
spectrum of visible located between historically been
light, yellow is found violet and green on associated with
between green and the optical sacrifice, danger
orange. spectrum. and courage.

Yellow Blue Red

Is the color of gold, Is the colour of the Is the color of
butter and ripe clear sky and the blood, and because
lemons. In the deep sea. It is of this it has
spectrum of visible located between historically been
light, yellow is found violet and green on associated with
between green and the optical sacrifice, danger
orange. spectrum. and courage.

13
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18
 Thanks!
ANY QUESTIONS?
You can find me at
⊷ @username
⊷ user@mail.me

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 Credits
Special thanks to all the
people who made and
released these awesome
resources for free:
⊷ Presentation template by
SlidesCarnival
⊷ Photographs by Unsplash
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 Presentation design
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