MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY

JEFFRAN JAKE P. ARAGON, MAEd

 SHS GRADING SYSTEM

Core Subject: Media and Information Literacy

Written Work
25%

Performance Tasks
50%

Quarterly Assessment
25%
 LEARNING COMPETENCIES
Learners will be able to…
 define communication and media;
 identify the two basic types of
communication;
 discuss the elements of communication
and communication models;
 LEARNING COMPETENCIES
Learners will be able to…
 describe how communication is affected by
media and information;
 identify the similarities and differences of
media literacy, information literacy, and
technology literacy; and
 define Media and Information Literacy.
 TOPIC OUTLINE
• I- Introduction to Media and Information
Literacy
• A- Communication
• 1. Definitions
• 2. Basic Types
• 3. Elements
• 4. Communication Models
B. How Media and Information Affect
Communication
 TOPIC OUTLINE

C. Similarities and Differences of Media

Literacy, Information Literacy, and
Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
 FORMATIVE ASSESSMENT: RECITATION

• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS
COMMUNICATION? the act or process of using words,
sounds, signs, or behaviors to
express or exchange information or
to express your ideas, thoughts,
feelings, etc., to someone else
Communication (http://www.merriam-webster.com)

the exchange of information and

the expression of feeling that can
result in understanding
(http://dictionary.cambridge.org)
 WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATION?

NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial
expressions
• Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/
PROCESS OF COMMUNICATION

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Says
Who In Which To Whom With what
What
Channel effect?
COMMUNICATOR MEDIUM RECEIVER EFFECT
MESSAGE
 TRANSMISSION MODELS
SHANNON-WEAVER’S COMMUNICATION
MODEL (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

 RECEPTION MODEL
OSGOOD- SCHRAMM MODEL OF
COMMUNICATION (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

 RECEPTION MODEL
BERLO’S SMCR MODEL OF COMMUNICATION (1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

FORMATIVE ASSESSMENT: RECITATION

• Why is communication a
process?
• What are the important
elements of
communication?
• How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462
 PICTURE ANALYSIS

Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

 PICTURE ANALYSIS

Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Photo Credit: http://www.quickmeme.com/p/3w26jo
 HOW IS COMMUNICATION AFFECTED BY MEDIA
AND INFORMATION?

MEDIA Communication INFORMATION

 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations

Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/

FORMATIVE ASSESSMENT: RECITATION

 How do you use

Facebook as a tool or
medium for
communication?
 How did Facebook
affect or change the
way we communicate
with other people?
FORMATIVE ASSESSMENT: RECITATION

 How did Facebook

affect the quantity and
quality of information
available to people? Is
it a good thing or bad
thing?
 SOMETHING TO THINK ABOUT!

• “The speed of communications is

wondrous to behold. It is also true that
speed can multiply the distribution of
information that we know to be
untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source:
http://www.brainyquote.com/quotes/topics/topic_communication2.html
 TERMS TO UNDERSTAND
•The ability to read, analyze, evaluate
Media Literacy and produce communication in a
variety of media forms.

• The ability to recognize when information

Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.

Technology • The ability to use digital

technology, communication tools
(Digital) or networks to locate, evaluate,
Literacy use, and create information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
FORMATIVE ASSESSMENT: 3 CIRCLE VENN DIAGRAM

Media
Literacy

Technology
Information
(Digital)
Literacy
Literacy
• Guide Questions
1. What are the basic components of
Media and Information Literacy?
2. What is Media Literacy? Information
Literacy? Digital literacy?
3. How are these literacies connected or
related to each other?
 CLASS DISCUSSION

• Guide Questions
1. What are the basic components of
Media and Information Literacy?
2. What is Media Literacy? Information
Literacy? Digital literacy?
3. How are these literacies connected or
related to each other?
What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

 FORMATIVE ASSESSMENT:
ANALYZE AND EXPLAIN THIS ILLUSTRATION

MEDIA
DIGITAL
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
MEDIA AND INFORMATION LITERACY (MIL)
Media and Information
Literacy (MIL)

refers to the essential competencies

(knowledge, skills and attitude) that
allow citizens to engage with media
and other information providers
effectively and develop critical thinking
and life-long learning skills for socializing
and becoming active citizens
SOURCE: MIL POLICY AND STRATEGY GUIDELINES BY
UNESCO, 2013
 CORE SUBJECT TITLE:
MEDIA AND INFORMATION LITERACY (MIL)

• Core Subject Description:

• The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media and information.
Media And Information Literacy (MIL) Curriculum Guide By DepEd
THE K TO 12 TOOLKIT (2012) BY DEPED

Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
 REFERENCES
 Media and Information Literacy Curriculum
Guide by DepEd
 Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
 UNESCO Media and Information Literacy
Curriculum for Teachers
 http://communicationtheory.org/category/co
mmunication-models/page/2/
 REFERENCES
 http://communicationtheory.org/types-of-
communication/
 http://www.unesco.org/new/en/communication-
and-information/media-development/media-
literacy/mil-as-composite-concept/
 http://unesdoc.unesco.org/images/0022/002246/
224655e.pdf
 http://www.unescobkk.org/fileadmin/user_upload
/ict/Workshops/RDTC_15ch/S6D3-Ramon.pdf
 ½ CROSSWISE

What are the

Media
similarities and Literacy
differences of media
literacy, information
literacy, and Technology
Information
(Digital)
technology literacy ? Literacy
Literacy