GlaxoSmithKline

Pakistan Limited

Prepared By:

Abid Zaman
Muhammad Rafay
Haseeb Ahmed
 Table of Contents
Description Page No
Introduction 03
Products Range 04
Organizational Structure 05
Organizational Culture 06
Diversity 07 – 08
Operational Strategies 09
Marketing Strategies by SWOT 10 – 11 – 12
BCG Matrix 13 – 14
Human Resources Management 15
Conclusion 16

FTSE 100 COMPANY - GLAXOSMITHKLINE 2

 GSK’S INTRODUCTION
Our Mission
Our mission is to help people do more, feel better, and live
longer.

GlaxoSmithKline Pakistan which is formally known as GSK Pakistan is a British

Pharmaceutical Company and headquarter located in Brantford, London.
GSK Pakistan Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham,
It started their operations from Jan 01,2001 and stands today as the no 1 leading
pharmaceutical company in Pakistan.
We are operating two main segments in industry,
1 ) Pharmaceutical (prescription drugs and vaccines)
2 ) consumer healthcare (over-the-counter-medicines, oral care)
We are committed to our mission of providing patients quality products to help improve the
quality of their lives.

3
Products Range

4
 Structure

•According to this structure we conclude that this is flat/traditional

hierarchy
•As shown above all the director have to report M.D, And M.D has to
report Chairman
•This structure show here is same procedure for Chain of command and
departmentalization
•We follow Centralized Decision Making Structure, and this is functional
structure
5
 Culture
 Live with GSK Shared Values:
Transparency
Integrity
Patients focus
Respect People
 Transparency:
Our Staff shall not involve in any irregularity.
 Integrity:
It’s necessary that all employees to be loyal. Example when we request the person who was giving
information about the company to take picture with us latterly he refused and said it is against
our company policy.
 Patients focus:
We are making our product keeping in mind of patient condition
 Respect the people:
We have made a dedicated department for those people who are using our product and if they
get any reaction from it so it is the duty of this department to consult with the person.

6
 Diversity

Age >

7
 Diversity

Gender >

0% Discrimination on the basis of

Race, Ethnicity & Religion

8
 Strategies
Operational Strategies
Customer Needs

More Products

Increase Organization Size

Increase Production
Capacity

Build new SBUs

9
 Strategies
Market Strategies by SWOT Analysis

STRENGTHS
 Six products are included in to top ten medicine
brands of Pakistan
 Reasonable & Low rates of all products
 Large excess of population is beneficiary by our
brands
 Wide range of products
 Well trained operational & Marketing staff

10
Market Strategies by SWOT
Analysis
WEAKNESE
S
 Social Economic Conditions
 No online presence in Pakistan
 Less check & balance on field staffs
 Communication gap b/w departments

OPPORTUNITIE
S
 Legacy with Localfirms/brands
 Emerging markets & expansion throughout Country
 Have a chance to cash brand name in surgical market
 Expand business in baby foods and cashits name

11
Market Strategies by SWOT
Analysis
THREATS
 Cheap cost Local Competitors:
 Importing medicine from china & India:
 Medicine expiry
 Demands of Doctors/Distributions:
 Unaccepted demands (bribe) for recommending our medicine.

12
BCG Matrix

13
 BCG Matrix
 Star Product:
We have a lot of star products but there is a most popular and award winning product is Zantac
which is the no 1 leading products for Stomach disease. Another star product is Betnovite Cream
which is used for skin care and it competes with other companies brand.
 Cash Cow Product:
As you are using Panadol, Augmentin, in hillers in your daily routine to take relief on immediate
basis, they are our cash cow and they are used by people everyday also these products are Stars as
well.
 Question Mark Products:
We have a list of products which are not even using in international market but in Pakistan we are
making it because doctors are giving it to our customer and here is the biggest example of Septrone
which is known in locally “Ghora Marka” which is obsolete by us but people are still willing to
purchase it for their fever/flu and another product which has been question mark is “Seritite”
 Dogs Product:
There are too many products which we are making in no profit no loss and often we will be in loss
to make these products which are listed below,
Polyfax & Ladossprin
14
Human Resources
Management

15
 Conclusion
 According to this report we have concluded that GSK Pakistan Limited is a very divers organization
which provides every employee to feel free environment to ease their work and this is the reason
GSK Pakistan is different from others.
 As we mention we don’t believe in sectorism, raceism, age discrimination, so our all employee
working together being a team to achieve organizational goal easily.
 we have flat hierarchy which is very beneficial for them because there is a flounce of
communication between upwards to downwards level and downwards to upwards level.
 GSK Pakistan believes in our shared value which is best practice for our organization. We have
found some weakness within the organization which we are trying to overcome and change
weakness in to opportunity.
 Our cash cow products are like as star products and we are applying 3M’s in question mark
products for making these products as star and cash cow.
 We are compelled to keep our dog products because there are government authorities are
involved that case.
 We promote our product by conducting seminars, advertising on media, thru presentation and
from our field force.

Thank You and Have a Good Day !

16