Animation, Print

and Digital Media

Learning Targets:
A10EL-IIIa-2
A10PL-IIIh-2
A10PR-IIIc-e-2
A10PR-IIIc-e-3
Animation

 Animation is the process of creating

motion and shape change illusion by
means of the rapid display of a sequence of
static images that minimally differ from
each other.
 Animator – brings
a character to life
by drawing the
figure in motion.
He makes still
pictures seem to
move by creating
a series slightly
different images.
 Each images is called frame. In the past, some
animators draw each image , or part of it, on
transparent acetate, called cel.
 Storyboard Artist – creates the drawings that
show the sequence of scenes and actions in an
animation.
 Stop Motion Animation – where a still model is photographed repeatedly
until each motion is captured.
 Stop Motion Animation – where a still model is
photographed repeatedly until each motion is
captured.
 Adding personality to the characters is done with
the use of CGI or computer generated imagery.
 Flash Animation – or flash cartoon is animated
film that is created with the Adobe Flash
platform.
 Animation Council of the
Philippines (ACPI)

 Isnon-stock and
non-profit
organization whose
member companies
specialize mainly
in, but not limited
to, either 2-D or 3-
D animation.
Philippine Animation Studio
Inc. (PASI)

 Was established in 1991

and has since
collaborated on
numerous animation
projects and series with
foreign partners.
 Among these have been Captain Flamingo,
Producing Parker, Groove High, and Space
Heroes Universe.
 Anykind of printed content used to
circulate information to a greater number of
audience such as books, posters, brochures,
newspaper publications, and the like.
 Advertising - These appear in newspapers,
magazines, posters, brochures, and flyers—each
with their specific target readerships and
markets, and highly-specialized approaches for
reaching these target groups.
Digital Media
 Are the content viewed through electronic
devices like computers, tablets, mobile phones,
e-book readers and the like.
 Information can be presented in various
innovative ways in digital media such as
animated interactive games and music.
 Innon-print media,
social-media
publishing, and
webpage designing
are gaining
popularity in wider
market.