MARKETING PLAN

HEAL-PUMP
BABATUGON, LOUISE ROY
SALENTES, PAOLO
SILVA, HANZ IAN
TAN, CHARLES ANDHREW
TAÑEDO, CONNERRY
Mission
The Pumpkinny Friesy product tends to advocate the
healthiness of an individual, instead of potato, the
company make an alternative ingredient that has a
better taste than potato fries and what's more, it has low
calorie content that makes it a weight-loss-friendly
food. Its nutrients and antioxidants may boost your
immune system, protect your eyesight, lower your risk
of certain cancers and promote heart and skin health.
Situation Analysis
(SWOT Analysis)
STRENGTHS
Affordable Price – since the company are selling inside the campus and students are mainly the customers, our
price is very affordable and student friendly where they could eat a healthy snack for a low cost.
Healthy – the product provides everyone with energy and nutrients from the ingredients used which customers
need that could make them strong and healthy.
Low Product Cost – the product components are flour, egg, pumpkin, salt, and pepper. It lessens the expenses
in producing large quantity of the product as the ingredients are cheap but has a high quality.
Abundant Ingredients - These ingredients that the company use are ingredients that could be easily bought at
a local market and has a plenty or abundant amount which makes it easier to buy needed components for the
product.
Unique – the product is considered as unique because it is made from pumpkin as the main ingredient. It also
comes with unique flavors of dips that customers would surely try.
Situation Analysis
(SWOT Analysis)

WEAKNESSES
Not Guaranteed to be Crispy – the product is processed by deep frying the fries. Not draining the excess
oil from food could make the product soggy that will affect its flavor and crispiness.
Some Customer May Not Like Vegetables – since the main ingredient to be used is a vegetable, there
are some people who doesn’t like eating vegetable even it is presented on different serving styles. They
might not buy the product for this reason.
Situation Analysis
(SWOT Analysis)

OPPORTUNITIES
Popularity - It will became more popular because there has so many event that will be a good timing for
selling.
Healthy - There are some MAPUANs that are vegetable lovers which would be an advantage
for the product to be sold.
Situation Analysis
(SWOT Analysis)

THREATS
Competitors – other entrepreneur or sellers have different products to offer that would insist on people’s
choice. It may deprive our product quality which may not qualify in their choice.
Customers Funds – the customer might spend their money already on other stalls which could cause of
money shortage to buy our product.
Marketing Objectives
• To serve MAPUANs a healthy and tasty snack;
• To satisfy their cravings of fries in a nutritious way;
• To leave a remarkable and addictive snack that they’ll surely look for;and
• To make something innovative to have health benefits.
Marketing Strategies
SEGMENTATION
Pumpkin
PRODUCT Fries

TASTE Savory Sweet

UNIVERSITY Mapua
University

CAMPUS Intramuros

Non-
Students Faculty
faculty
Marketing Strategies
TARGETING
Single Segment Concentration
Marketing Strategies

POSITIONING
The product Pumpkinny Friesy would satisfy your
cravings and would make you healthier and more
energized
Marketing Mix (4P’s)
PRODUCT
Pumpkinny Friesy is a frie made from dried
pumpkins coated with seasoned flour and
breadcrumbs before deep frying and served
along with different kinds of dips.
Marketing Mix (4P’s)

PLACE (DISTRIBUTION)
• The company sells their product inside the MAPUA University campus
located at Intramuros, Manila. The product is available for MAPUANs,
Faculty Members and Visitors
PROMOTION
• The company is promoting the product hy and advertisment through
social media to be easily recognized by students.
Marketing Mix (4P’s)
PRICE
• Small cup – ₱25
• Medium cup – ₱35 CHOICE OF
• Large cup – ₱40 DIP
Implementation