CASE STUDY ANALYSIS

OF
SAMMY’S MOTOR REPAIR SHOP
IN THE BEGINNING
 View Point

The Group takes the viewpoint

Sammy’s friend, as a piece of
advice to him.
 Problem

What Samuel Bugarin, the motor repair

shop owner, must do to maintain or gain
competitive advantage?
 Objectives
• To have stable business
• To have strong client relationship
• To have larger scope of market
• To be further known motor repair shop
• To stay profitable
 Areas of Consideration
• Strength:
Financial Status
Sammy already entertaining the idea of putting a
second branch
Experienced Owner and Employee
Sammy worked in his uncle motor repair shop as his
experienced before establishing his own motor repair
shop and hiring experienced employee
Skillful Entrepreneur
Sammy is a graduate of Mechanical Engineer and he is
a well- trained.
Unique Services
Sammy motor repair shop offered maintenance of
electronic installation in cars.
 Areas of Consideration
• Weakness:
Personality of the owner
Losing faith easily
Un-revised Business Plan
Sammy stuck to his business plan
Location
Saturated Place
 Areas of Consideration
• Opportunities:
Expansion
Idea of putting up another shop
Larger Market
More Clients
Competitive Advantage
Superior Business position
 Areas of Consideration
• Threats:
Competitors
Having more competitors
Losing Clients
Some of Sammy’s customer would move
over to his competitor
Bankruptcy
Business failure
 Alternative Courses of Action

• ACA 1: Revision of Entire Business Plan

Advantage:
Open business
idea/new strategy
Can attract more customers
Improve efficiency of services
Dis-advantage:
Costly
Time consuming
 Alternative Courses of Action
• ACA 2 : Modification of Marketing Plan
Advantage:
Can attract more customers
Gain Loyalty of customer
Larger scope of market
Dis-advantage:
Costly
Time consuming
Possible rejection
 Alternative Courses of Action
• ACA 3: Re-designing of Strategic Plan
Advantage:
Improve offered services
Dis-advantage:
Costly
Time consuming
Possible rejection
 Analysis
• The problem occurs because Sammy was stuck to
his business plan and didn’t bother or open for
any possible changes. He became complacent.
He did not anticipate the possible competitor and
a possibility of losing costumer because he
believed that he is the only repair shop who
offered maintenance of electronic installation for
new model of cars, three years ago. Sammy
didn’t consider the rapid changes happening in
the society that may affect his business. Because
of being insensible in that changes and too much
relying on his original business plan, Sammy is
now suffering of losing clients over to his
competitor.
 Recommendation
• The group highly recommends ACA 3 Re-
designing of Strategic Plan, maybe it is the
time for Sammy to modified his strategy on
rendering services. This plan may come up
into engaging new trainings for him and his
employees to improve the service that they
have. The main goal for this plan is to gain
competitive advantage.
 Plan of Action
ACTIVITIES RESPONSIBLE TIME FRAME BUDGET EXPECTED OUPUT

Setting Objectives Sammy 1 day 0 To have a concrete/specific

goals plan

Identifying constraints Sammy 1-7 days 100-5,000 To fully understand the

weakness

Gather necessary Sammy 1-7day 100-5,000 To have a

information

Analyzing the collected Sammy 1 day 100-200 To verified information

information

Decision making Sammy 1 day 100-500 Certain decision

Implementation Sammy and His 1week-15days 3,000-5,000 Well Trained employee and

employee improved services

Evaluation Sammy 1-7 days 200-500 To check the validity and

accuracy of hiring decision