Business Plan

Entrepreneurship Project
Sonali Goud
Just Biryani’s

Mission –
Our values are simple making available excellent and quality, food
service.
Executive Summary

Business Type: Biryani Restaurant

Key Objectives

1) High Quality Customer Satisfaction.

2) Consistently High Standard of Production.
3) Hygiene and Sanitation.
4) No Compromise in the Quality.
5) Rural welfare and development.
6) Lean, Simple and effective process.
7) Unique, Innovative and Contemporary product.
8) Product Quality with nature friendly.
9) Cost Control Focus
Executive Summary - write a brief to give zest of what ur
business plan is. A short summary of ur business
 General Descripton about the business 0
all relevant documents required i.e.
Licenses taken, Udyog aadhaar,
FDA/FCCI, rent agreement/ lease
property, gst not applied
Project Description: all the minute details about the business, what
raw materials used, how is waste treated from where raw materials
taken, from where the supplies will be taken, whether leased
orowned property
Our Unique Selling Proposition (USP)

• Treating inflammation
• Eradicate Odours / scented gives fresh feel
• Cottony Soft to avoid rashes
• Protection for a longer period, Stay free
• Organic and Bio Degradable
• Individually wrapped in a plant based cover
• Customized packs as per customers needs
Our Physical Resources
Marketing Strategy

1. IMC
2. Trade Show Marketing
3. Guerilla Marketing
4. B2B Marketing
5. B2C Marketing
6. Target – Teenagers, Middle class
family, Corporate Sector
Advertisement and Promotions
TV & Radio – Local Cable channel
Education & Donation
SHG – Self Help Group
Expo
Newspaper – Flyers, Banners, Magazine,
Brochures, Bill board, Pamphlets
Social Networking – SMS,MMS, Watsapp,
Email, Facebook, Twitter
Business personalities – Sport, Models,
Actors, Doctors
Sponsorship in the schools and colleges
Our Initial Investment
Our Business Initial Investment is Rs. 50
Lakhs

(60% self and 40% bank)

Business loan – Syndicate Bank (12.65%)

Documents for Loan – PAN CARD
Aadhaar Card
Bank Statement of previous 6 months
Latest ITR
Certified copy of Partnership deed
Selling Price of Products

1) Regular – 25
2) Large - 35
3) XXL – 45
 Start Up Summary

Initial Capital
Rs. 40,00,000

Own Capital Bank Loan

3000000 1000000
SWOT Analysis

Strengths – Reasonable prices, Organic, Customized packing

as per customers requirements. Biodegradable absorbent made
from banana fibers which locks menstrual fluid and soft cottony
cover that allows your skin to breathe.
Biodegradable and Compostable, using plant based materials
for the leak proof outer layers of the napkin

Weakness – new business, no reputation, start up cost

Opportunities: Other Companies use cellulose fiber in the

absorbent pads made of cellulose gel which can cause cancer.

Threats –Existing big brands like Whisper and Stayfree

Market Analysis

Certification required – FDA

approved