Opportunity

Go-To-Market Target Positioning Risk/Concerns

Assessment

• ter market. However, all regions do not provide equal opportunities. It should target
• replacement market in North America; Growth market in Middle East and Rest of
• Asia in the same order of priority; Restrain from entering into rest of the markets for
• now. To determine the Value Proposition for Client Offerings To determine the Go-To-
• Market strategy Used equivalents to estimate global filter market size by value and

• ter market. However, all regions do not provide equal opportunities. It should target
• replacement market in North America; Growth market in Middle East and Rest of
• Asia in the same order of priority; Restrain from entering into rest of the markets for
• now. To determine the Value Proposition for Client Offerings To determine the Go-To-

• ter market. However, all regions do not provide equal opportunities. It should target
• replacement market in North America; Growth market in Middle East and Rest of
• Asia in the same order of priority; Restrain from entering into rest of the markets for
• now. To determine the Value Proposition for Client Offerings To determine the Go-To-
• Market strategy Used equivalents to estimate global filter market size by value and
• volume Performed macro-economic analysis and used market size to
 Daily commuters Young At Heart Experiential Riders Less is More

• Students and young • 30-45 age group • Customers who want to • Customer doesn’t mind
professionals • Safety concerns get noticed paying more but expects
• 18-30 age group • Higher spending • Interested in sheer riding value for money
• Passionate about riding capability quality • Long term travel
sports bikes • Social and esteem needs • Want to perform stunts companion
• Social status and style is to look stylish and young and portray a Macho • A good mix of fuel
preferred image efficiency, maintenance,
• Entry point for • Want to create an style and cost is desired
consumers who can unstoppable image
switch to more premium
KTM models in future