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Search Engine Optimization

Search engine Optimization(SEO) is the process of


optimizing your online content so that a search
engine likes to show it as a top result for searches of
a certain keyword.
There is four types of SEO -
1. White hat Seo
2. Black hat Seo
3. Gray hat Seo
4. Negative Seo

There is two parts of SEO-


1. ON page SEO
2. OFF page SEO
On Page SEO -

Google wants the user to be happy when


they visit your web page
Off Page SEO -
Off Page Seo refers to all of the activities that
you and other do away from your website to
raise the ranking of a page with search
engine.
Parts of On Page Seo -
1. Keyword research
2. Title Tag Optimization
3. Meta Tag Optimization
4. Content Optimization
5. Link Optimization
6. Image optimization
7. Video/Audio Optimization
1. Keyword research -
Keyword research is a core SEO task that involves identifying popular
words and phrases people enter into search engines -make in an
attempt to figure out what to rank for.

All keyword research starts with a topic, idea, or head keyword, also
called a "seed.

Useful tools - ubersuggest, google keyword planner etc


2. Title tag optimization -
Title tags form an important part of your SEO strategy. That’s because title
tags essentially decide how search engines read your title. They are HTML
elements that specify what the web page title is.

When you open a search engine results page, you see a title for each of the
displayed results.

SEO title optimization can help you boost your chances of ranking well in the
SERPs.
3. Meta tag optimization -
Meta tags are placed in the <head> section of a HTML document, and
so they need to be coded in your CMS. This can be easier or harder
depending on the platform that powers your website.

In short, they make it easier for search engines to determine what your
content is about, and thus are vital for SEO.

Meta tags are invisible tags that provide data about your page to
search engines and website visitors.
4. content optimization -
As content marketing gains recognition as a viable online marketing
strategy, businesses are producing content of all types at an
accelerated rate.

Website content optimization is crucial for all written text, but it is


particularly important for landing pages.

Through content optimization, you are providing essential data that


search engines will use to determine what your content.
5.Link optimization -
Once the most powerful existing links have been identified, I generally
aim to optimize two elements of the link:

1. Anchor text: Links from third party sites will rarely use your
preferred anchor text. Therefore, return to your keyword research
and determine the anchor text.
2. Link destination: Many webmasters also fail to point users to the
most relevant page, opting for the home page instead of a deep
link.
Parts of Off Page Seo -
1. Blog Create & Seo
2. Search Engine Submission
3. Local Business Submission
4. Free Classified Ads
5. Directory Submission
6. Relevant Directory
7. Article Submission
1. Blog Create & Seo -
Some important tips for blog-

1. Focus on 1–2 long-tail keywords that match the intent of your


target reader.
2. Include your 1–2 keywords in specific parts of your post.
3. Make sure your blog is mobile-friendly and responsive.
4. Optimize your meta description, and use all the space.
2. Search Engine Submission
1. Definition.- The act of supplying a URL to a search engine in an
attempt to make a search engine aware of a site or page.
2. At a minimum, submitting to a search engine involves adding the
URL of the site or page that will be under consideration.
3. Policies for adding URLs vary among various search engines.
4. Variation also exists with regard to how often URLs may be
added.
3.Local Business Submission
Each time you create a structured local business listing, whether at
Google, Facebook, Yelp, or elsewhere, you’ll be filling out a form with
a specific set of fields:

1. Business name/title
2. Address
3. Phone number
4. Website URL
5. Categories etc.
4. Free Classified Ads -
Classified advertising is a form of advertising which is
particularly common in newspapers, online and other periodicals
which may be sold or distributed free of charge.

Classified advertisements are much cheaper than larger display


advertisements used by businesses, although display advertising
is more widespread.
5. Directory Submission -
Directory submission is simply submitting your website to online
directories. This strategy is no longer relevant, not in the post Panda-
Penguin era. Focus on quality link building and content.

In a simple way, Directory submission in SEO is a process of


submitting website URL on various business directories or web
directories to create backlinks. Backlinks are used by search engines
to improve ranking.
Contact information
● Websites- IICE.in
● Address :
● 133, 1st floor, Veda Business Park, Bhawarkuan, Indore, 452001
● Phone :
● +91 9111112018
+91 9111333444
● Email :
● info@iiceducation.in
Thank you

By
Rahul Panwar